Afleveringen
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âI need more leads.â
Thatâs the default response when gym owners feel stuck. But what if leads arenât the problem at all? What if the real issue is buried somewhere in your process â between lead, booking, show-up, sale, and retention â and youâre trying to fix the wrong thing?
In this episode, Tim and Randy break down why constantly changing offers, ads, or marketing tactics is the wrong move when your pipeline breaks. Instead, they explain how to zoom out, analyze every stage of your client acquisition process, and pinpoint exactly where things are falling apart.
Youâll see how the real problem might not be your ads â but what happens after someone clicks. It might not even be your price â but how youâre explaining things. And once you know where people are dropping off, itâs way easier to fix whatâs actually broken instead of changing things that are already working.
Tune in now to learn how to stop guessing â and start optimizing for real growth.
Key Takeaways:
Intro (00:00)Optimization is about fixing weak links (00:36)Why leads opt-in but donât book appointments (03:10)Reducing fear post-booking improves show rate (04:46)Should you work out during consultations? (07:10)Ad congruency directly impacts sales conversions (09:40)The power of automated follow-up (12:14)Fitness is a hard sell â pain levels differ from emergencies (13:07)Your website must allow instant appointment booking (16:48)The pros and cons of publishing prices online (17:43)Start optimization at the stage with the lowest conversion rate (19:35)Additional Resources:
- A tool for deciding on new gym services â 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Gym owners spend years building their businesses â early mornings, long days, and countless client sessions. But when itâs finally time to sell, most realize too late that their gym isnât worth what they thought.
In this episode, Tim and Randy sit down with Brook Hartnett, a former gym owner turned business broker at Transworld Business Advisors, to talk about what really drives the value of a fitness business. (Spoiler: itâs not the shiny equipment or even the size of your membership base.)
What matters most is how well your business runs without you. Buyers want predictable revenue, clear financials, and systems that donât fall apart if a trainer quits. If your business depends on you writing workouts at 5 a.m. or managing everything by memory, youâre leaving money on the table â and potentially struggling to find a buyer at all.
They also break down why recurring revenue is king, how tax minimization strategies could backfire, and what separates gyms that sell for seven figures from those that canât sell at all.
If youâve ever thought about your exit strategy â or havenât yet â this episode is packed with the insights you need to protect your future payday.
Tune in now.
Key Takeaways:
Intro (00:00)Cash flow drives your gymâs value (05:47)Start with a P&L (09:17)Systems lower buyer risk (14:57)Programming tools add serious value (17:54)Recurring revenue is more valuable than packs (20:52)Owner-dependent gyms lose value (23:54)Expect about 10% client drop post-sale (27:17)Explaining valuation multiples and add-backs (31:16)Systems raise your sale price (34:30)Lack of systems could cost millions (37:41)Additional Resources:
- A tool for deciding on new gym services â 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Zijn er afleveringen die ontbreken?
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It started with a comment â one word, blunt and honestly offensive: âretarded.â
Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results â why is that?
A CrossFit gym owner jumped in, did the math, and lost it. He said, âThatâs retarded.â Because to him, $417 per member per month sounded astronomical â like thereâs just no way a gym could ever charge that.
Well⊠he was speaking from his own experience.
That reaction sparked a bigger conversation. In models like CrossFit or large-group training, numbers like that do seem impossible. Those models cap revenue potential, no matter how hard the owner works or how good the marketing is.
In this episode, Tim and Randy break down how itâs actually possible. Itâs not about working harder â itâs about the business model. Semi-private training gyms routinely charge $400 to $600 per month because the model allows for it. Itâs scalable, profitable, and designed to grow.
They share examples, hard numbers, and everything you need to know about switching the model to break through revenue ceilings.
Tune in for the full conversation.
Key Takeaways:
Intro (00:00)$417/month is normal, not crazy (00:46)The real problem is always your model (02:54)Hard work wonât fix a bad model (05:53)People justify paying for experiences (07:18)CrossFit model struggles financially (09:02)Stop taking advice from broke owners (12:17)Jay Abrahamâs âbest use of time/capitalâ rule (15:12)Recap (17:24)Additional Resources:
- A tool for deciding on new gym services â 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Adding more revenue streams sounds like the best way to grow your gym⊠but is it?
Many gym owners fall into the trap of launching new servicesâsupplements, nutrition programs, or specialty classesâbefore their core business is stable. Instead of boosting profits, this often leads to distraction, dilution, and ultimately, stagnation.
In this episode, Tim and Randy break down the five key questions every gym owner should answer before adding a new profit center. They explain why more isnât always better, share real-world mistakes gym owners have made, and reveal how focusing on one thing can lead to explosive growth.
If youâve ever wondered whether a new offering is the right move, this episode is for you. Learn how to filter out distractions, protect your business, and grow the smart way.
Tune in now and start making better business decisions today!
Key Takeaways:
Intro (00:00)Adding new revenue streams too soon (01:09)Focusing on one core offering leads to exponential growth (02:40)The five key questions to evaluate any new business idea (05:51)Question #1: Do I believe in this thing? (09:19)Question #2: Will my clients get better results? (10:10)Question #3: Is there a profit margin? (11:46)Question #4: Can I sell this? (13:30)Question #5: Can we service the product or service that we're bringing in? (16:29)Avoid business distractions (21:32)Additional Resources:
- A tool for deciding on new gym services â 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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"We should have done this sooner."
Thatâs the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they wish is that they had done it sooner.
It's easy to see why. Large group training feels comfortable. Itâs familiar. It brings people in the door. But it also brings constant churn, price-sensitive clients, and endless headaches.
Semi-private training, on the other hand, attracts committed clients who pay more, stay longer, and actually value coaching. Instead of chasing 500 clients just to keep the lights on, you build a profitable business with 180. Less stress, higher revenue, better results.
Most gym owners hesitate because they fear losing revenue during the switch. That fear is valid â if you do it wrong. A poorly executed transition can wreck your business. But a strategic, phased approach ensures you never lose money.
Weâve done this over and over again, and every time, the gym owner ends up saying the same thing: "I wish I did this sooner."
Donât make the mistake of waiting too long. In this episode, Tim and Randy break down exactly how to transition smoothly, profitably, and without looking back.
Key Takeaways:
Intro (00:00)Why gym owners fear switching models (00:49)Phased approach to avoid revenue loss (01:47)Low-paying clients cause the most problems (05:09)Positioning semi-private as the premium option (07:53)Semi-private clients have 8x higher lifetime value (12:37)Common mistakes when transitioning (14:51)How to get expert help with the switch (16:21)Additional Resources:
ï»ż- A tool for deciding on new gym services â 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits â just one shot at catching something.
If theyâre lucky, maybe theyâll reel something in. But more often than not, theyâre coming home empty-handed.
Thatâs exactly how a lot of gym owners approach their marketing. They put all their eggs in one basket â usually Facebook ads â expecting it to bring in all their leads. And when it stops working? Panic mode.
The smart gym owners do it differently. They cast multiple poles in the water â mixing in direct mail, referrals, Google ads, SMS follow-ups⊠That way, no single platform controls their success.
In this episode, Tim and Randy break down why diversifying your marketing is more important than ever and how to build a system that keeps your gym growing â no matter what happens to Facebook.
If you struggle to get good leads, have ever been burned by an ad agency, or simply want to learn more about marketing strategies, tune in!
Key Takeaways:
Intro (00:00)"Poles in the Water" concept explained (01:02)Why relying on one marketing channel is risky (03:44)Why gym owners struggle with lead generation (11:48)The problem with agencies focusing on lead quantity (14:53)Aligning gym offerings with ad messaging for better results (17:46)How to choose a marketing agency that fits your gym (20:27)Final thoughts (23:21)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Can I afford this?
This is the first question most gym owners ask when they look at a new expense. But thatâs not the right question â itâs one driven by fear. It shows that someone is holding onto every dollar, afraid to invest in growing their business.
However, spending itself isnât the issue. The issue is spending on the wrong things.
Youâll see gym owners drop thousands on new equipment that doesnât bring in a single extra client. But when they need to hire a coach, automate follow-ups, or improve their marketing, they hesitate. They donât recognize that those investments could actually move the needle.
So instead of that first question, the better one to ask is: Will this investment bring in more money than it costs?
So if youâre unsure where to put your money or have felt torn between cutting costs and growing your gym, this episode is for you. Tim and Randy share their proven numbers-driven approach to spending decisions.
Tune in and learn how to shift your mindset from cost to value â and start making smarter financial moves for your gym.
Key Takeaways:
Intro (00:00)Hiring decisions should be data-driven, not emotional (01:23)Calculate if software or automation is worth the cost (06:29)Focus on value over cost (10:24)Entrepreneurs succeed by prioritizing ROI (12:46)Reinvest saved time into revenue-generating tasks (17:47)When scaling multiple gyms makes sense (19:49)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Imagine walking into a Cheesecake Factory. The menu is massive â pages upon pages of options. Sounds great, right? But letâs be real⊠are they truly great at any one dish?
Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery.
Many gym owners fall into the Cheesecake Factory trap â trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel⊠Before they know it, theyâre spread thin, struggling to keep any one thing running at full capacity.
In this episode, Tim and Randy break down why simplicity scales and distractions kill growth. (In a nutshell: Too many services = a diluted business. One dialed-in offer = scalability, profitability, and sanity.)
Tune in to hear more about:
Why gym owners feel pressured to add more services (and why it backfires)The hidden cost of bolting on too many "profit centers"How the most successful gyms maximize recurring revenue from ONE core serviceLetâs dive in!
Key Takeaways:
Intro (00:00)The Million-Dollar Model event (00:34)Keep it simple: One service, one avatar, one client (01:30)Buffet vs. fine dining (05:41)Transformation clients vs. lifestyle clients (07:02)The long-term damage of constantly running short-term challenges (10:25)The 80/20 rule: Most revenue comes from one core service (12:49)Semi-private training is more profitable and sustainable (14:20)Scaling with intention (16:11)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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âMore leads will fix my business.â
Thatâs what many gym owners think. But in reality, packing your gym with new members wonât matter if they donât stay.
Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months.
Itâs because large group training gyms attract customers who bounce between multiple memberships. They usually chase novelty more than results, which means theyâll join your gym for a bit, but the moment they lose interest, theyâre gone.
Semi-private gyms, on the other hand, keep clients for years because their structure and personalization make a real difference. Members stay engaged because they see measurable improvements and rely on their coaches for more than just workouts.
In this episode, Tim and Randy break down the key factors that drive long-term retention, why pricing plays a bigger role than you think, and what gym owners need to change to stop the cycle of constant client churn.
They also point out common mistakes gym owners make, like focusing too much on making workouts âfunâ rather than effective and failing to educate clients on why structured programming leads to real results.
So, if you want to build a gym that keeps clients for years â not months â this episode is for you.
Tune in to learn how to turn short-term memberships into lifelong clients!
Key Takeaways:
Intro (00:00)Large group gyms struggle with retention (00:54)Mid-range pricing leads to higher attrition (02:22)Success comes from keeping clients longer (07:51)Structured programming beats random workouts (10:08)Educating clients improves retention (12:43)Semi-private gyms become wellness hubs (15:55)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Walk into any gym, and you'll hear the same pitch â fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price.
Thatâs a losing game⊠at least for gym owners.
When consumers canât tell the difference between you and the gym down the street, they pick the cheaper option. And thatâs exactly why so many gym owners struggle to charge what theyâre worth.
The most successful gyms donât just sell workouts â they sell a unique mechanism, a method or system that makes their gym the only logical choice.
Think about Orangetheoryâs âOrange Zoneâ or how Skechers turns a basic sneaker into a âMax Cushioning Glide Step.â They donât just sell products. They sell a reason why their product is better than the rest.
You already have a unique way of training, coaching, and getting results â you just havenât named it yet.
In this episode, Tim and Randy break down why branding your gymâs special sauce is the key to attracting more clients, charging higher prices, and never getting stuck in a price war again.
Tune in to learn more!
Key Takeaways:
Intro (00:00)Every gym markets âfitness, nutrition, and accountabilityâ (00:35)Todd Brownâs $12,000 advice (05:46)Examples of unique mechanisms in the fitness industry (10:00)Skechersâ marketing breakdown (15:36)Bundling for unique branding (19:28)The Orangetheory model: How they won with the âOrange Zoneâ (24:46)Find your gymâs secret sauce and brand it (26:42)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it.
Usually, they assume itâs just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their program.
But something else happens...
Clients see their semi-private training as just another class. So, naturally, they start comparing it to cheaper options â big-box gym classes, boot camps, or even free YouTube workouts. And when everything looks the same in an equation, you get the same result: they go for the cheapest option every time.
So, at some point, you have to stop treating semi-private training like just another class and start treating it like personalized coaching â because thatâs what it really is. Focusing on session size is wrong. What you need to highlight is:
customized programmingexpert coachingstructured progressionBecause when clients understand theyâre getting a high-touch, individualized experience, they wonât compare prices â they'll commit to results.
In this episode, Tim and Randy explain how gym owners can position, price, and scale semi-private training the right way.
Tune in and let them help you stop justifying your prices and competing with budget-friendly fitness options.
Letâs dive in!
Key Takeaways:
Intro (00:00)Clients pay for solutions, not workouts (01:01)Large group vs. semi-private training (05:06)Structured, individualized programming matters (12:44)Free trials devalue premium services (17:08)BMWâs pricing mistake & discounting risks (22:57)The right way to offer risk-free trials (24:56)Switching from large group to scalable semi-private training (27:33)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Same story every month â running a new promotion, pushing another high-ticket challenge, chasing short-term sales⊠doing everything just to keep your gymâs lights on. And yes, the money rolls in. But itâs gone just as fast.
Sound familiar?
This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers.
You're bringing in new clients, and it feels good. But itâs like filling a leaky bucket â no matter how many members you gain, they keep slipping right through the cracks.
In this episode, Tim and Randy explain why discounting paid-in-full memberships is a mistake â or better yet, a ticking time bomb. They also break down how Parkinsonâs Law keeps you stuck and why shifting your focus to membership-based revenue is the key to building a profitable gym â without the constant hustle.
Listen now and learn how to escape the rat race for good!
Key Takeaways:
Intro (00:00)The ârat raceâ of gym ownership and financial struggles (00:56)How paid-in-full memberships hurt cash flow (02:46)Parkinsonâs Law and why gym owners stay broke (04:02)Why prepaid clients vanish while recurring members stay (08:35)The false promise of high-ticket coaching programs (12:02)Bad sales advice: Discounting paid-in-full memberships (14:26)Fix your product and client experience (17:24)Escape the rat race for good (19:04)Additional Resources
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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What are you really selling? Have you ever asked yourself this question seriously?
Many gym owners would say theyâre selling personal training, top-tier facilities, or a strong brand⊠Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your training program and delivery system.
You can tweak your marketing and stress over sales all day long, but if your programming isnât structured and systematized, you're setting yourself up for failure.
For example, many gyms donât realize theyâre letting their coaches dictate programming, which is the #1 reason for inconsistency, client confusion, and retention issues. What you really need is a top-down system that ensures clients see their results as coming from the gym â not just one coach.
This week, Tim and Randy break down a crucial mistake gym owners make â focusing on everything except their core product.
Tune in to learn how to:
take control of your programmingstop bleeding clientsreduce coach dependencybuild a business that scalesKey Takeaways:
Intro (00:00)Gym owners overlook their real product (00:58)Donât leave programming to your coaches (02:17)Systematized training prevents client loss when a coach leaves (09:44)Standardized programming expands hiring potential (11:32)Audit your own gym experience (12:51)Focus on fixing programming first (14:44)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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If your retention isnât where it needs to be, your marketing might be to blame.
Most gym owners think their marketing is doing its job if itâs bringing in leads. But thatâs only somewhat true because if youâre attracting the wrong people, your retention will suffer â no matter how great your service is.
In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and âget-fit-quickâ hooks might flood your gym with leads, but youâll end up with a revolving door of clients who never stick around.
They also share data-backed insights theyâve discovered after 10 years of running their own gym â why some clients stay for over three years while others leave after just nine months â and how you can shift your marketing to attract members who commit for the long haul.
Tune in to learn more!
Key Takeaways:
Intro (00:00)Marketing determines retention (00:45)Short-term ads bring short-term clients (02:46)The importance of setting the right client expectations (10:52)How semi-private training improves retention (15:37)The shift to long-term, lifestyle-focused marketing (17:10)Recap (18:45)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Every gym client would like to get personal training. But not everyone can afford it.
Most gyms solve this by offering small group training â one coach, multiple clients, the same workout. Easy, isnât it? But, although this might look good on paper, when clients realize theyâre following the same routine as everyone else, the value of the offer starts to fade.
Itâs in human nature (or ego if you will) to want something tailored specifically for you. Gym clients are no different â they donât like generic workouts.
Thatâs why Tim turned to semi-private training. Itâs a scalable model where a coach manages up to six clients at once, but each client follows a program customized to their abilities, goals, and experience level. However, keeping track of six individualized programs at once can be quite a challenge.
If only there were a tool that could free coaches from getting buried in clipboards, scrambling to modify workouts while clients waitâŠ
The Semi Private Pro app is exactly that tool. It eliminates manual programming. It also displays each clientâs personalized plan on a screen and allows coaches to focus on coaching instead of adjusting workouts on the fly.
This way training feels personal, runs smoothly, and offers both â the efficiency of small group training and the customization of personal training.
Tim and Zach initially built the Semi Private Pro software for their own gym. But now, there are 40+ gyms using it to scale without sacrificing quality.
Tune in for this episode as Tim and Zach break down why semi-private training, done right, is the way to simplify your training and keep clients longer.
Letâs dive in!
Key Takeaways:
Intro (00:00)
Why traditional programming methods fail in gyms (02:30)
The origin story of Semi Private Pro (06:10)
How client perception affects coaching value (12:00)
Automating programming for efficiency and growth (20:45)
Gamification and data tracking (27:30)
Why most gym software isnât designed for semi-private training (34:00)
Semi Private Pro gives gym owners a competitive edge (38:10)
Final thoughts (39:50)
Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.
Why is that? What makes the difference?
No, it's not the market, the location, or even the trainers.
It's the business model.
Large group training might seem like a good choice â low overhead, easy scalability â but in reality, you have a room full of clients who leave faster than you can replace them. On the other hand, one-on-one training is premium-priced, but it locks you into a cycle where growth means working more hours, not necessarily making more money.
Both models have their (dis)advantages, but neither of them is built for sustainability.
If you want to break through the revenue ceiling and finally create a business that serves you â not just your clients â you need to switch to a scalable semi-private training model.
Now, you might be picturing cramming people into a room or offering a lower-cost version of personal training. But it's not that. On the contrary!
Our gym business is living proof that it's possible to create a system that delivers individual results at scale, keeping members engaged for years, not months.
In this episode, Tim and Randy explain why most gym owners struggle with growth and why the right model makes all the difference.
Tune in to learn more.
Key Takeaways:
Intro (00:00)The importance of your gymâs business model (01:02)The scalability challenges of one-on-one training (05:27)The benefits of semi-private training (10:36)Individualized programming in a small group setting (16:46)The math behind retention and profitability (19:50)Why gym owners resist change â and how to overcome it (24:46)Recap (27:21)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Trying to grow your gym without focusing on the right metrics is like driving without a map â youâll waste time, money, and energy, all while heading in the wrong direction.
Many gym owners exhaust themselves obsessing over member counts or lead costs, but hereâs the truth: only two KPIs truly matter for sustainable growth â Return on Ad Spend (ROAS) and The Delta (your recurring revenueâs growth or decay).
These metrics cut through the noise and reveal whether your gym is thriving or just treading water.
In this episode, Tim and Randy break down how to leverage these KPIs to grow recurring revenue, cover your operating costs (and beyond), and figure out when to scale campaigns or pull back.
Tune in and let them help you bring clarity to your business decisions.
Key Takeaways:
Intro (00:00)What are KPIs and why they matter? (00:35)ROAS: How to measure marketing profitability (01:14)Break-even funnels and scaling strategies (04:12)The power of recurring revenue (08:11)Outspending competitors to dominate markets (15:04)Delta â the ultimate business health metric (17:47)Switching to higher-value services (24:53)Additional Resources:
- Apply to join the Iron Circle
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months â or even years â of working long hours, you start to wonder: did I really leave a job just to buy myself another one?
If youâre in this place, you need to change something. (Well, not maybe â definitely.) Itâs time to move from being self-employed to becoming a true business owner.
Owning a gym should not be your end goal â itâs just the beginning. The real objective is to create a business that serves you. One that runs smoothly whether youâre on-site or on vacation.
Like any other entrepreneur, you need to see your gym as a tool that not only provides financial stability but also serves as a means to invest in your future and achieve your life goals â whatever they may be. Whether itâs scaling your business, diversifying your income, or spending more time with family, your gym should help you get there.
Tim and Randy explore this idea in this weekâs episode, discussing how owning a gym is just the starting point for creating a life on your terms.
Tune in to learn how to start working on your business instead of just in it.
Key Takeaways:
Intro (00:00)From gym owner to entrepreneur (01:29)The gym should serve you, not the other way around (04:12)The importance of systems and delegation (09:50)Mindset blocks and overcoming guilt as a gym owner (13:32)Defining success and creating a vision for the future (21:52)Aligning your business with personal goals (24:23)Additional Resources:
- Apply to join the Iron Circle
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Running a gym can feel like a never-ending hustle. One month, youâre up; the next, youâre scrambling for high-ticket sales just to keep the lights on. But it doesnât have to be this way.
In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about building a membership base that covers your expenses and then some.
Recurring revenue is the cornerstone of a thriving gym. High-ticket programs and paid-in-full memberships are short-term solutions that undermine long-term growth.
Hereâs the thing: once you hit that sweet tipping point where your recurring revenue covers your base expenses, the stress melts away. You are able to focus more on your clients instead of constantly looking for the next marketing play. Thatâs real freedom for you as a gym owner and will also drive retention.
Tune in to this episode and learn how to start running your gym with clarity and confidence.
Key Takeaways:
Intro (00:00)Iron Circle is now open (00:47)Recurring revenue over base expenses is crucial (03:34)The pitfalls of paid-in-full discounts (06:45)How delivery systems drive member retention and growth (08:26)Focus on recurring revenue and base expenses (12:05)Addressing foundational business problems for lasting change (14:51)Additional Resources:
- Apply to join the Iron Circle
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right?
But what most people donât know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry.
They also discuss accountability, a buzzword that is often misunderstood. They argue that external accountability measures rarely work because proper accountability must come from within the individual.
Tune in to hear about the type of client who stays loyal for years and why theyâre your goldmine. Plus, they share the one strategy that turns fleeting âNew Year, New Meâ resolutions into lasting memberships.
Listen in!
Key Takeaways:
Intro (00:00)January's dirty little secret in the fitness industry (01:11)Reasons behind January cancellations (05:24)Strategies to improve client retention (08:01)Defining and attracting lifestyle clients (18:41)Educating clients on program value (20:51)Impact of client perception on value (22:02)Challenges of client nutrition and supplementation (32:06)Additional Resources:
- Magic Mind Mental Performance Shot: https://www.magicmind.com/TIMLYONS20 (48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout.)
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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