Afleveringen
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In a world thatās more connected than ever, why are we feeling more isolated than ever?
The U.S. Surgeon General has declared loneliness a public health crisis, with impacts as harmful as smoking a pack of cigarettes a day.
This crisis isnāt just affecting our personal livesāitās reshaping how we connect, work, and do business.
Iām Shay Wheat, Certified Event Producer and CEO of Grace & Ease Productions, and in this episode of Creating Powerful Impact, Iām diving deep into how this disconnection is holding businesses backāespecially for those of us offering high-ticket solutions.
Trust, connection, and community are the cornerstones of building and retaining high-value clients, and events are the ultimate way to deliver them.
In this heartfelt conversation, Iāll reveal why events are more than just gatheringsātheyāre transformational experiences that help entrepreneurs stand out in a crowded, disconnected world.
Youāll hear a powerful client success story, discover the four key ways events can solve disconnection, and even get an insider look at how to make virtual events as impactful as in-person ones.
Key Moments:
1:05 ā The connection crisis: How it impacts entrepreneurs and their clients.3:10 ā Why high-ticket offers demand trust and relatability in todayās market.5:20 ā A behind-the-scenes story of how authentic connection drove event success.7:45 ā The four biggest ways events create connection, retention, and advocacy.10:15 ā Creative strategies for making virtual events personal and engaging.12:30 ā Your next step: Start planning your transformational event today.If youāve been feeling the weight of disconnection in your business, this episode is your wake-up call. Events arenāt just an antidote to the connection crisisātheyāre a powerful tool for growing your business, building relationships, and creating real impact.
Donāt miss out! Head to eventfreegift.com to grab your free Initial Event Planning Playbook, or if youāre ready to dive right in, visit eventsarepowerful.com to book a call with me. Letās create something extraordinary together!
Shay Wheat is an accomplished investor, visionary entrepreneur, and the Founder and CEO of Grace and Ease Productions, Inc. Shay partners with coaches, consultants, and experts to create transformative, one-to-many sales strategies that empower entrepreneurs to achieve remarkable success.
Her team of Certified Event Producersā¢ supports every aspect of event planning and production for Virtual Live and In-person events. Shay's expertise ensures entrepreneurs rapidly scale their businesses while saving time and resources.
As the host of the podcast "Creating Powerful Impact," Shay shares insights and guidance, helping entrepreneurs make a lasting difference. Shay and her team are revolutionizing event-based marketing and sales strategies, paving the way for entrepreneurial success.
Connect with Shay: GraceandEaseProductions.com
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Sales callsānecessary or exhausting?
If youāre tired of the hustle of back-to-back calls but still want to scale your business, this episode of Creating Powerful Impact is here to show you a better way.
Iām Shay Wheat, Certified Event Producer and CEO of Grace and Ease Productions, and today Iām diving into how you can transform your events into client-magnet experiences that eliminate the need for traditional sales calls.
In this episode, Iāll share three proven strategies to help you ditch the draining follow-ups and instead close sales seamlessly during your events. Hereās what youāll learn:
āļø How to build a pre-sold audience using irresistible pre-event content that primes attendees to say "yes"
āļø The power of creating high-trust environments during your events through connection and engagement
āļø Why crafting a crystal-clear, problem-solving offer is key to converting your audience without a hard sell
Imagine hosting an event where your attendees are so aligned and excited, that theyāre ready to hit the ābuyā button before you even make your pitch. Itās possible, and Iām giving you the roadmap to make it happen.
Tune in, take notes, and letās create powerful impact together! Donāt forget to share this episode with a fellow coach, consultant, or business owner who needs to hear it.
Key Moments in This Episode:
[00:30] The biggest pain point for coaches, consultants, and business owners running events: sales calls[02:00] Strategy #1: How pre-event content warms up your audience and eliminates follow-up calls[04:00] Strategy #2: Creating high-trust environments through engagement during your events[06:30] Strategy #3: Crafting a crystal-clear, problem-solving offer thatās impossible to resistāØ If youāre ready to eliminate the sales calls and scale your business with events, this episode is your guide. Plus, donāt forget to grab your FREE Initial Event Planning Playbookāpacked with even more insights to make your next event a high-conversion success. Get it now at eventfreegift.com.
Shay Wheat is an accomplished investor, visionary entrepreneur, and the Founder and CEO of Grace and Ease Productions, Inc. Shay partners with coaches, consultants, and experts to create transformative, one-to-many sales strategies that empower entrepreneurs to achieve remarkable success.
Her team of Certified Event Producersā¢ supports every aspect of event planning and production for Virtual Live and In-person events. Shay's expertise ensures entrepreneurs rapidly scale their businesses while saving time and resources.
As the host of the podcast "Creating Powerful Impact," Shay shares insights and guidance, helping entrepreneurs make a lasting difference. Shay and her team are revolutionizing event-based marketing and sales strategies, paving the way for entrepreneurial success.
Connect with Shay: GraceandEaseProductions.com
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Zijn er afleveringen die ontbreken?
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In this solo episode of Creating Powerful Impact, I, Shay Wheat, Certified Event Producer and CEO of Grace & Ease Productions, am sharing my secrets to hosting stress-free, high-profit events. If youāve ever felt overwhelmed by event planning or struggled to balance success with sanity, youāre in the right place. This episode is packed with actionable strategies to help you reclaim your time, energy, and results.
Iāll walk you through my proven methods to streamline the event process so you can stay in your zone of geniusādelivering your message and building meaningful connections with your audience. Whether youāre launching a new program, growing your brand, or ready to elevate your event game, these tips will transform how you approach events.
Key Moments in This Episode:
[00:45] Why stress-free and high-profit events can go hand in hand[02:30] Starting with the end in mind: The power of defining your event promise[05:00] Delegation tips: Why trying to do it all guarantees burnout[08:15] Systems that scale: Creating repeatable processes to save time and energy[11:00] A recap of my three must-haves for stress-free, high-profit eventsAre you ready to take the stress out of your next event? Download my Initial Event Planning Playbook. Itās packed with tools and insights to help you plan events that are both profitable and enjoyable. Get your free copy now at eventfreegift.com.
If you found value in this episode, Iād love it if youād share it with a friend or colleague whoās ready to create powerful impact with their events!
Connect with me: GraceandEaseProductions.com
Instagram: @GraceandEaseProductions
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In this inspiring episode of Creating Powerful Impact, host Shay Wheat welcomes Dr. Isabel Hunsingner, a functional medical doctor specializing in brain health and co-founder of Doctor on a Mission.
Alongside her husband, Chef Michael, Dr. Isabel is on a mission to prevent and reverse diseases like Alzheimerās, dementia, cognitive decline, anxiety, and depression.
Together, they discuss the steps successful entrepreneurs and professionals can take to maintain optimal brain health and avoid the cognitive decline that often begins in the 40s, 50s, and 60s.
Dr. Isabel shares actionable insights on how to protect your brain and live a vibrant, healthy life.
š„ Topics covered in this episode include:
The groundbreaking research shows Alzheimerās is now an option, not an inevitability.The importance of diet, including a plant-based, mild ketogenic, fiber-rich approach.Why sleep is critical for detoxifying the brain and preventing cognitive decline.The surprising connection between exercise, strong muscles, and a strong brain.How to balance hormones and manage stress to support brain health and overall well-being.Dr. Isabel also shares her journey as a doctor and entrepreneur, including how her health challenges inspired her work in brain health and functional medicine.
This episode is packed with practical advice, science-backed strategies, and motivation to prioritize your health to thrive in business and life.
š§ Tune in now to learn how to protect your brain, enhance your performance, and live a life full of energy and impact!
š Donāt wait for health challenges to slow you downāstart building a foundation for a brighter, healthier future today!
Key Moments
[5:15] "Alzheimerās as an Option: Groundbreaking Research You Need to Know"
[10:45] "Fueling Your Brain: The Power of Diet in Cognitive Health"
[15:30] "The Critical Role of Sleep in Brain Detox and Health"
[21:00] "Overcoming Anxiety and Burnout: Dr. Isabelās Personal Journey"
[27:10] "Exercise Your Brain: The Surprising Connection Between Movement and Cognition"
[33:45] "Balancing Hormones for Better Brain Health and Overall Well-Being"
[39:20] "Healing Through Laughter: Lessons from Patch Adams"
[45:15] "Health First: Why Entrepreneurs Must Prioritize Self-Care
After two decades as a traditional medical doctor, Dr. Isabel realized that our current medical system teaches dependency on medications. It doesnāt empower people to be in control of their health and give them hope. So, in 2013, I embarked on my own with the goal of helping more people, mastering the integrative approach we take today at Doctor on a Mission.
Dr. Isabel Hunsigner, founder of Doctor on a Mission, is a functional medical doctor specializing in brain health and root-cause medicine. Inspired at age five by her uncle, an anesthesiologist, Dr. Isabelās journey into medicine began with a passion for holistic health and a desire to create meaningful change.
Initially pursuing agriculture and organic farming, she realized her calling lay in medicine, leading her to earn a degree in Molecular Cellular Developmental Biology and eventually complete medical school. Her mentor, Dr. Tom Swain, encouraged her to pursue an MD to influence change from within the system.
After 22 years in conventional medicine, Dr. Isabel shifted her focus to functional medicine, addressing the root causes of diseases like Alzheimerās, cognitive decline, anxiety, and diabetes. Passionate about weight loss and overall wellness, she has...
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šļø In this special rerelease of Create Powerful Impact, host Shay Wheat revisits an episode packed with transformative insights from the brilliant Fabienne Fredrickson, founder of the Boldheart Business Program. We thought it was important to bring this episode back to our audience because Fabienne shares timeless wisdom for women entrepreneurs looking to scale their businesses to seven figuresāall while reclaiming their time, energy, and joy. š
Fabienneās Leveraged Business methodology is a proven 8-step system designed to take business owners from overwhelm at six figures to sustainable success at seven figures. Drawing from nearly 15 years of experience running a multi-seven-figure business while raising three kids and taking 14 weeks of unplugged vacations each year, Fabienne offers a roadmap for creating financial freedom and impactāwithout sacrificing authenticity or balance.
š Key topics include:
The Path to a Million a Year: Why scaling to seven figures requires a completely different approach than what got you to six figuresāand how to make that shift.Leverage Your Team, Systems, and Time: Learn how to build a world-class team, create scalable systems, and focus only on the activities that truly move the needle in your business.The Feminine Approach to Success: Why traditional, masculine methods of business growth often fail womenāand how Fabienneās innovative strategies empower women to thrive on their terms.Exponential Growth Activities: How to identify and implement activities that deliver long-term results and quantum leaps in your business.Differentiation and Longevity: The keys to becoming the gold standard in your industry, building raving fans, and creating a business that stands the test of time.āØ Fabienne also opens up about the deeper āwhyā behind her workāthe desire to help women achieve financial security, choice, and impact. Her candid stories, actionable strategies, and powerful insights will inspire you to stop playing small and start building a business (and life) you love.
š Bonus Gift: Fabienne is generously offering listeners a free copy of her book, The Leveraged Business: How You Can Go From Overwhelmed at Six Figures to Seven Figures and Gain Your Life Back. This step-by-step guide is a must-read for anyone ready to implement her proven methodology. Grab your free copy at www.TheLeveragedBusinessBook.com. š
Why we brought this episode back:
Fabienneās wisdom is as relevant as ever, and her insights into leveraging team, systems, and time to achieve exponential growth are game-changers. Whether youāre new to this conversation or revisiting these strategies, this episode is packed with value for entrepreneurs ready to create true freedom and impact. š¼āØ
Key Moments:
5:30 Fabienne discusses her transition from corporate life to entrepreneurship.
15:45 Introduction to the concept of leveraging business for growth.
25:20 The role of feminine energy in business success.
35:10 Insights from "The Leveraged Business" book.
45:00 The importance of community and support systems.
For 20+ years, Fabienne Fredrickson has powerfully mentored thousands of women business owners to grow and scale their businesses, earning them tens of millions collectively each year while increasing their time off to enjoy the lives they love.
Her Leveraged Business methodology is based on her nearly 15 years of experience in generating multiple 7 figures annually with three...
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In this insightful episode of Creating Powerful Impact, I, Shay Wheat, dive deep into the world of effective leadership and sustainable growth with my guest, Dana Earhart, a renowned business growth strategist.
Tune in to discover how to scale your business to multi-six and seven figures without sacrificing your personal time and well-being in this episode titled "Lead Your Calendar, Lead Your Life."
Join us as Dana unveils powerful strategies and surprising insights from over a decade of coaching business owners, revealing why so many entrepreneurs fall into the trap of overworking.
Youāll learn about the most common bottlenecks that hinder growth and how to optimize operations, team management, and client retention for long-term success.
Master these actionable strategies to take control of your calendar and design a life where your business supports you by prioritizing personal commitments and self-care.
Danaās powerful advice on leading your business and empowering your team will inspire you to build a thriving company that aligns with your vision for freedom and joy.
Donāt miss out on Danaās game-changing guide and diagnostic tool to identify and overcome growth bottlenecks. Tune in for valuable takeaways and practical tools that will elevate your business approach. Listen now to transform how you approach business and reclaim control over your life.
Key Moments:
(00:02) Optimizing Business Growth for Service-Based Entrepreneurs
(2:24) Eye-Opening Statistics on Business Owners' Work Hours
(9:30) Maximizing Business Growth Through Efficient Operations
(26:42) Achieving Business Growth and Scalability
Driven owners of service-based businesses hire Dana Earhart when they are ready to grow their multi-6 and 7-figure business, without having to work longer hours. With several decades of business and leadership consulting, Dana has been leading service-based business owners, to become Thriving Million and Multi-Million Dollar CEOs since 2013. As a business growth strategist, sheās been using her optimization framework to help hundreds of clients across 9 industries rapidly create more business growth, time freedom, fun and joy.
Danaās on a mission empowering business owners to give themselves permission to build a business that supports the life theyāve dreamt of - a BUSINESS that provides profits, fulfillment and purpose, while supporting a LIFE that allows for time freedom, fun and JOY. As a mom to DJ (her WHY and the reason she launched her business), she finds joy spending time with him whether itās laughing at home after school, cheering him on from the sidelines or exploring new places on vacations.
How to BE a Million Dollar CEO: 7 Steps to Grow Your Business Without Being a Workaholic (or burning out): https://danaearhart.com/million
Connect with me, Shay Wheat:
Website: GraceandEaseProductions.com
Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue
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In this powerful episode of Creating Powerful Impact, host Shay Wheat sits down with Jose Berlanga, a seasoned entrepreneur and visionary who has built multimillion-dollar businesses across four diverse industriesāfrom import/export and Italian coffee chains to residential construction and land development.
Yet, Joseās story is anything but conventional. After a life-threatening accident at the age of four left him with third-degree burns, he faced extreme challenges but refused to let adversity define his life. Instead, he forged his own path to success, achieving his goals on his terms.
Join Shay as she dives deep with Jose into his unique philosophy on resilience, self-leadership, and what it truly takes to scale a business. Throughout this episode, Jose shares hard-won insights, including:
The Power of Vision and Execution: Jose explains his āno secretsā approach to scalingāwhy the key isnāt in finding magic formulas but in staying laser-focused on what you want, embracing sacrifice, and being consistent through both good and bad days.Building and Leading a Team with Purpose: Jose reveals the critical turning point in his journey where he learned the difference between doing the work himself and empowering his team with a shared mission. He shares his top strategies for hiring, training, and creating clear roles so each team member brings their best to the table.Creating Systems for Sustainable Success: Shay and Jose discuss why setting up SOPs (Standard Operating Procedures) and detailed job descriptions arenāt just optional stepsātheyāre essential for freeing up time, maintaining momentum, and ensuring everyone knows their role in the bigger picture.Whether youāre a seasoned entrepreneur or starting out, this episode is packed with insights to help you break through barriers and achieve lasting success on your own terms. Get ready to redefine your approach to business, leadership, and resilience with Joseās inspiring story and no-nonsense advice!
Key Moments:
3:15 The Power of Vision and Execution
15:30 Building and Leading a Team with Purpose
30:15 Creating Systems for Sustainable Success
In every facet of his life and endeavors, real estate investor, author, and speaker Jose Berlanga is a force of unwavering tenacity.
At only four years old, Jose found himself at deathās door following a devastating accident that left his body covered in third-degree burns. He spent his childhood growing up in various hospitals, leaving behind both physical and emotional scars that would carry into his adulthood. Determined not to let tragedies solely define his life story, Jose set out to make a name for himself.
Led by his passion and curiosity for the business world, entrepreneurship came naturally to him. Joseās entrepreneurial pursuits have spanned numerous industries, with one thing remaining constant: his persistence and level of involvement. With all his pursuits, Jose takes a hands-on approach, getting involved in the day-to-day of all departments at what many may consider an unusual level. This involvement ranged from hiring and training hundreds of people, to personally negotiating a few thousand real estate transactions, both buying and selling.
Jose has achieved multimillionaire status four distinct times, in four separate industries: an import/export company for machinery for the Petrochemical industry, investments including a chain of Italian coffee bars, a residential construction company, and lastly, land development & construction.
Each success was a feat of starting from ground zero and meticulously building his wealth anew. His journey has involved constructing complex business infrastructures, only to lose them to factors beyond his control, such as economic...
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Welcome back to Creating Powerful Impact!
Iām Shay Wheat, Certified Event Producer and CEO of Grace and Ease Productions, and today Iām excited to share with you the key strategies that will transform how you think about eventsāmoving them from one-time happenings to reliable, year-round client acquisition machines. š
If youāve ever felt overwhelmed by the effort it takes to plan an event and then left wondering āwhatās nextā when the event is over, youāre not alone.
I see this all the time. Business owners pour hours into planning, crafting pitches, coordinating speakers, and managing logistics, only to wrap up and feel like theyāre starting from scratch again.
But it doesnāt have to be that way!
In this episode, Iām breaking down three powerful strategies that I use with my clients to make sure their events donāt just end when the curtains close:
āØReframe Your Event: Youāll learn how to shift your perspective and see your event as a critical part of a bigger client journey, instead of just a one-off sales opportunity. Iāll show you how to make your event the beginning of long-term client relationships that continue to grow.
āØRepurpose for Evergreen Content: Your event is a goldmine of content! Iāll teach you how to take everything youāve createdāwhether itās recordings, presentations, or behind-the-scenes footageāand turn it into evergreen content that drives interest and engagement long after the event has ended.
āØPost-Event Funnels: Iāll reveal the power of personalized post-event follow-ups, showing you how to nurture attendees into high-ticket clients. Some people are ready to buy on the spot, but many need more time and a bit more hand-holdingāthis is where a strategic post-event funnel can make all the difference.
Iāll also be sharing real-world client stories of how these strategies have transformed their events from one-time transactions into consistent, long-term revenue streams. These insights can help you avoid the āfeast or famineā cycle of event planning and build a reliable system for ongoing client acquisition.
By the end of this episode, youāll not only know how to make your events more profitable but also how to create a repeatable system that keeps working for you all year long.
Ready to take your events to the next level?
Iāve got just the thing to help you get started! Head on over to eventfreegift.com and download my Initial Event Planning Playbook, packed with strategies to help you plan and execute high-conversion events that are true game-changers.
If this episode sparked any ideas or gave you an āahaā moment, be sure to share it with your friends and colleagues.
Key Moments:
0:53 Potential Business Revolutionization
3:49 Leveraging Event Content for Growth
9:53 Event to Client Generator Strategies
10:40 - Strategic Event Planning Playbook for Growth
At Grace & Ease Productions, Inc., we partner with coaches, consultants, and experts to profitably scale their business with events, allowing them to make sales faster, with greater predictability and less team burnout. Leveraging our expertise in creating engaging and profitable events, we design comprehensive sales strategies that utilize webinars, live eventsāboth in-person and virtualāand other scalable platforms to connect with large audiences, converting prospects into loyal clients and driving substantial business growth.
Our commitment ensures that every step of the process feels graceful, spacious, and effortless for you and your team, allowing you to focus on what you do best while we handle the rest. With our team of Certified Event Producersā¢, we support entrepreneurs in establishing authority, credibility, and visibility in their respective...
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In this solo episode of Creating Powerful Impact, Iām diving deep into what it takes to transform a typical event into a powerful business growth toolāspecifically from the perspective of the incredible support teams that make it all happen. If youāre an OBM, EA, or a critical team member responsible for managing the event planning process, this oneās for you! š
We all know the feeling of being handed an exciting new event idea from a client, but then suddenly getting overwhelmed by the weight of expectations, logistics, and executionāall while juggling your usual responsibilities.
So, how do you take an event from a conceptual dream to a seamless reality that delivers the desired results and leaves attendees raving about the experience?
Iām sharing my go-to strategies, including the must-ask questions that will help you and your clients define what success really looks like, ensure the vision is aligned from the start, and avoid those last-minute panic moments.
Plus, Iāll reveal the secrets to managing timelines like a pro (even when things inevitably go sideways), and how to turn what is traditionally seen as a cost-center event into a profitable experience. š
But thatās not allāIām also digging into the nuances of working with contracts and venues. Hear my real-world story of saving a client $15,000 simply by knowing the right clauses to include and redline.
Whether itās navigating complex venue contracts, aligning event goals with budgets, or knowing when to call in external experts for support, this episode is your backstage pass to flawless event execution. š¤āØ
Ready to uplevel your OBM or EA game and create events that leave a lasting impact? Grab your free Initial Event Planning Playbook at eventfreegift.com and walk away with a step-by-step guide to confidently lead your clientās next event from concept to completion.
Letās ensure every event you support becomes an unforgettable experience that fuels growth, retention, and profitability. Tune in, take notes, and get ready to be the secret weapon your clients never knew they needed! š§š
Key Moments:
[01:52] - The Mixed Emotions of Event Planning
[04:28] - The Wake-Up Call: Focusing on Vision Over Logistics
[08:39] - Negotiating Contracts to Protect Your Client
[09:18] - How to Create an Emotional Experience for Attendees
[16:29] - Managing Timelines and Knowing When to Call in Help
At Grace & Ease Productions, Inc., we partner with coaches, consultants, and experts to profitably scale their business with events, allowing them to make sales faster, with greater predictability and less team burnout. Leveraging our expertise in creating engaging and profitable events, we design comprehensive sales strategies that utilize webinars, live eventsāboth in-person and virtualāand other scalable platforms to connect with large audiences, converting prospects into loyal clients and driving substantial business growth.
Our commitment ensures that every step of the process feels graceful, spacious, and effortless for you and your team, allowing you to focus on what you do best while we handle the rest. With our team of Certified Event Producersā¢, we support entrepreneurs in establishing authority, credibility, and visibility in their respective industries. Our comprehensive event solutions include every aspect of event planning, speaker and sponsor support, and production, ensuring attendees are engaged and inspired, leading to revenue-generating opportunities and lasting connections.
We specialize in assisting Speak-to-Sell clients to achieve high profitability through their events. Recently, one of our clients generated over $2.1 million in a single virtual live
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Ready to land high-value corporate clients and scale your business?
In the episode of Creating Powerful Impact, host Shay Wheat sits down with Angelique Rewers, CEO of Bold House and widely recognized expert in helping small business owners break into the corporate world.
Known as the āundisputed champion at helping small businesses land big clientsā by Inc. Magazine, Angelique shares her game-changing strategies for positioning your business as a go-to provider for major corporations.
Tune in as Angelique unpacks the common mistakes entrepreneurs make when approaching corporate clients and reveals how to shift from speaking ādoer-levelā language to ādecision-makerā language.
Youāll learn her tried-and-true methods for building trust and creating long-lasting partnerships with corporate clients. Whether youāre a coach, consultant, or service provider looking to expand your reach and multiply your impact, this episode is packed with actionable insights on everything from content strategy to structuring your offer for corporate buyers.
If youāve ever thought that small businesses canāt compete with industry giants, Angelique is here to bust that myth and show you how boutique firms can not only compete but win!
Donāt miss this episodeāitās time to stop leaving money on the table and start landing the big clients your business deserves.
Listen now and discover how to master the art of acquiring corporate clients, straight from one of the top experts in the industry!
Key Moments:
(00:04) Corporate Client Success Strategies
(11:39) Targeting Decision Makers With Strategic Content
(17:06) Corporate Contract Myths and Challenges
(31:48) Event Marketing Success Strategies
(39:03) Harnessing the Power of Events
Angelique Rewers is the CEO of BoldHaus, an Inc. 5000 recognized company and advocate for helping small enterprises and self-employed professionals win & work with corporate clients. She's been called the āundisputed champion at helping small businesses land big clients,ā by Inc. Magazine. BoldHaus has mentored 14,000+ entrepreneurs in 72+ countries. Angelique's expertise has been featured by Forbes, Entrepreneur, Inc., ABC, NBC, CBS, CNBC, Business Insider, HuffPost, Washington Post & more.
Learn more at BoldHaus.com.
Quick Start Guide: https://boldhaus.com/quickstartguide
Connect with me, Shay Wheat:
Website: GraceandEaseProductions.com
Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue
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What if you could unlock a roadmap to navigate the overwhelming influences of daily life?
My guest, Robert McAfee, creator of the Excellent Decisions, Value-Based Leadership Program, and author of Living a Value-Based Life, reveals how clarifying your personal values can be the key.
Robert shares his profound insights on how understanding and articulating our highest values shape our thoughts, decisions, and actions, leading to more purposeful living on the latest episode of Creating Powerful Impact.
He emphasizes the necessity of clear values in making informed choices, especially the difficult ones, like saying no.
In this episode, we get practical with strategies for aligning our lives with our values. Robert introduces a unique method from his book, separating values into two distinct lists: priorities and ways of being.
This approach helps in assessing whether our time and attention are focused on what truly matters. By making incremental adjustments, you can ensure that your actions reflect your highest values, guiding you toward a life of greater purpose and meaning.
We also explore the transformative power of values in both personal and professional realms. Robert explains how clarity in values can open up new opportunities and connections while enhancing personal focus and direction.
For entrepreneurs and leaders, integrating personal values with business goals is crucial for fostering an engaging workplace culture.
Real-life examples demonstrate the profound impact of values alignment, illustrating how living by your own values can lead to a more powerful and impactful life. Join us for a deep dive into the significance of values and how they can elevate both your personal growth and your professional journey.
Highlights:
7:09 Implementing Values for Personal Growth
10:27 Discovering and Implementing Personal Values
14:32 Creating Engaging Work Culture Through Values
25:42 Living in Alignment With Personal Values
Robert MacPhee is the creator of the āExcellent Decisionsā values-based leadership program and the author of āLiving a Values Based Lifeā. He is the former Director of Training for the Canfield Training Group, (having worked closely for many years with Jack Canfield, the co-creator of the Chicken Soup for the Soul Book series and the author of The Success Principles). Robert is a Founding Member and former Executive Director of the Transformational Leadership Council, a Co-Founder of the Southern California Association of Transformational Leaders, and a former Executive Board Member of the San Francisco Bay Area Chapter of Conscious Capitalism.
He is a knowledgeable, fun, and engaging speaker and facilitator. He is an expert in experiential learning, peak performance, values clarification, and leadership. He has spoken at corporate conferences, industry trade shows, government conferences, Colleges, Universities, and High Schools and he has been a featured presenter at a wide variety of corporate events and trainings. Robert is a committed father and marathon runner, and since moving to Sonoma California, has become an aspiring wine aficionado.
Connect with Robert: valuesbasedlife.com
excellentdecisions.com
The Values Advantage: valuesadvantage.com
Connect with me, Shay Wheat:
Website: GraceandEaseProductions.com
Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue
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How can laser therapy revolutionize your brain health and productivity?
Join me as we uncover groundbreaking insights with Dr. Brandon Crawford, a leading functional neurologist reshaping the landscape of brain optimization and overall well-being.
Dr. Crawford has harnessed innovative laser therapy techniques to enhance brain function, reduce inflammation, and boost immunityāvital for high-performing entrepreneurs.
Hear his inspiring personal journey with laser therapy, which has allowed him to significantly reduce his long-standing thyroid medication, and learn how this cutting-edge technology can keep you at peak performance, even when faced with health challenges or frequent travel.
Discover the fascinating stories that highlight the profound impact of laser therapy on neurological health. Dr. Crawford shares a compelling case of a psychologist from Turkey who tracked her physiological responses to laser treatment using an aura ring, revealing significant changes in heart rate variability and other vital signs.
We also explore the emotional and psychological benefits of laser therapy, including an emotional release experienced by an investor during a session.
Additionally, we discuss the potential of combining laser technology with other therapies like hyperbaric oxygen for broader regenerative medicine applications and emphasize the importance of proper nutrition in maintaining optimal brain function.
Nutrition is the cornerstone of health and performance, and Dr. Crawford brings this to life with the Neurosolution ESM methodologyāa phased approach to rehabilitation and high performance.
We delve into the critical role of essential nutrients, such as clean water, good macronutrients, and key supplements like mineral products, B complex, fatty acids, and DHA.
Learn about the revolutionary product Stem Regen that boosts stem cell production and mobilization, significantly enhancing energy levels and overall health.
Key Moments:
2:31 - 3:25 Healing Thyroid With Laser Therapy
7:13 - 8:33 Enhancing Performance With Eye Laser Technology
13:55 - 15:14 Laser Therapy for Emotional Trauma
21:03 - 21:52 Nutrition Impact on Professional Success
Dr. Brandon Crawford DC, FIBFN-CND, is a renowned expert in Functional Neurology and Photobiomodulation with a focus on Childhood Neurodevelopment. He holds degrees from Texas A&M University and Parker University, including a Doctorate in Chiropractic.
As a licensed Chiropractor in both Texas, USA, and Dubai, UAE, and a Fellow of the International Board of Functional Neurology, Dr. Crawford leads in his field, operating the NeuroSolution Center of Austin and co-founding the NeuroSolution Center of Atlanta and related ventures.
A global lecturer, heās known for his work in laser and light therapy within functional neurology and is authoring a book on neuroplasticity for brain injuries. Dr. Crawford champions the NeuroSolution ESM Methods, focusing on Energy, Sensory, and Movement, and is a sought-after speaker on diverse healthcare topics.
Connect with Dr. Brandon: drbrandoncrawford.com
https://www.instagram.com/bcrawforddc/
Connect with me, Shay Wheat:
Website: GraceandEaseProductions.com
Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue
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Join us on this episode of Creating Powerful Impact as we navigate the complexities of menopause with our expert guest, nutritionist, and women's health coach Annie Gaudreault.
We start by exploring the profound changes women experience in their 40s and 50s, focusing on the transition through perimenopause and menopause.
Annie shares her insights on why these changes occur, emphasizing that while they are natural, they can be effectively managed with the right tools.
Despite the lack of education and support available to women during this time, Annie offers hope by introducing the three big boulders of menopause that women can leverage to thrive through this phase.
Listen in as we discuss effective menopause weight management strategies, focusing on the impact of decreased estrogen on insulin and overall health.
Annie provides practical advice on adjusting nutritional habits, such as increasing fiber intake and incorporating healthy fats like extra virgin olive oil.
We also highlight the importance of modifying exercise routines, emphasizing strength training over traditional cardio to combat midsection fat. Discover the benefits of short, intense training sessions (SIT) and the strategic timing of workouts to maximize fat-burning potential throughout the day, along with tips on staying active while working.
Finally, we explore the three critical pillars for women's health during perimenopause: nutrition, movement, and rest and rejuvenation.
Annie underscores the necessity of incorporating these pillars into daily life, despite busy schedules, and encourages women to have compassion for themselves as they adapt to these changes.
Reflect on Annie's incredible 33-year journey and the impactful lessons she has learned along the way.
We encourage listeners to apply these insights and resources to create a powerful impact in their own lives, and we express our gratitude to Annie for sharing her story.
Episode's Highlights:
(00:01 - 00:48) Navigating Body Transformation in Your 40s/50s
(02:36 - 03:42) Navigating Menopause
(10:21 - 11:25) Nutrition and Exercise for Menopause
(15:53 - 17:10) Benefits of Increasing Exercise Intensity
(21:24 - 22:29) Embracing Change With Compassion
As a nutritionist and womenās health coach, Annie founded VEEV Health & Wellness to support the needs of smart and successful women at midlife, giving them the confidence to do what they want to do, with the energy that they need. An endurance athlete with 12 marathons and 3 IronmanĀ® triathlons under her belt, Annie lives what she preaches.
A prior 25+ year career as a brand consultant working with executives of Fortune 500 companies gave her a solid background to serve the wellness needs of those living busy lives.
She is a regular speaker to the media, corporations, and lifestyle organizations on various topics of health.
Connect with Annie: https://veev.ca/
Lose the Meno Belly Guide: https://losethemenobelly.com/
Connect with me, Shay Wheat:
Website: GraceandEaseProductions.com
Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue
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What if the secret to a thriving workplace isn't a fancy strategy but a simple shift in leadership philosophy?
Join us on "Creating Powerful Impact" as we sit down with James Lawrence, a seasoned CEO with over 25 years under his belt, who reveals his transformative journey from traditional leadership struggles to embracing a people-first approach.
James delves into the critical importance of listening, serving, and investing in employees as the bedrock of a high-performing team.
James shares how leaders can turn their teams into a competitive advantage by viewing team members as integral to the operational philosophy, rather than mere resources.
Managing teams isn't a walk in the park, especially in larger organizations.
Our discussion navigates the complexities of people management and the power of intentional leadership.
We emphasize that there are no shortcuts to effective teamwork; it requires a daily commitment to understanding and supporting team members.
James sheds light on the unique challenges faced by Fortune 500 companies and underscores the need to align organizational DNA with a supportive work environment.
We also explore generational differences in work-life balance, highlighting the irony of older managers envious of Gen Z's balanced approach to work.
Communication and collaboration at scale are pivotal, and we introduce innovative approaches like AI-enhanced coaching to improve manager effectiveness and team satisfaction.
Learn from practical examples how clear communication and tailored coaching can bridge personality differences and foster a happier workplace.
Finally, we dive into the significant impact of investing in employee engagement, with data-backed insights on how it drives profit and productivity.
This episode is packed with actionable advice and inspiring stories, making it a must-listen for anyone looking to create a powerful impact through intentional leadership.
Key Moments:
(05:03 - 06:01) Investing in Team Development for Success
(10:09 - 11:26) Challenges in Large Company People Management
(20:19 - 21:42) Remote vs in-Person Work Debate
(24:28 - 25:43) Personalized Coaching at Scale
(27:40 - 28:53) Utilizing Happy Profile System for Free
With over 25 years of being a CEO and founder, James Lawrence loves to share his insights on leadership, organizational culture, and the intersection of technology in the workplace. James believes the cornerstone of every successful organization is its people.
His mission is to help people love their work and get connected with their teams because, in his words, "when people work better, we all win, together.ā
James is a serial entrepreneur with a passion for cultivating great workplaces and empowering people. At 48, he's the co-founder and CEO of Happy Companies, a startup that uses technology to deliver AI-enhanced Coaching. Happy revolutionizes the way organizations encourage improved communication, collaboration, and engagement with their employees at scale.
Happy delivers plug-and-play AI-enhanced Coaching via tools like Slack, Gmail, Zoom, and Teams. Happy believes that effective manager and employee relationships are key to creating organizations that are healthy, productive, and profitable.
His leadership journey wasn't straightforward. Early in his career, James learned the hard way that authority doesn't come from a title; it comes from genuinely understanding and connecting with your team.
With a background of launching four startups, two auto racing championships under his belt, and previous leadership roles as the CEO of Power Automedia and Chairman of the Specialty Equipment Manufacturing Association (SEMA), James brings a unique blend of speed and innovation to the business world. James places a strong emphasis on nurturing talent and fostering the next generation of leaders, always...
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Have you ever wondered what it takes to break free from leadership stagnation and truly inspire your team?
Join us as we welcome Richard Atherton, partner at First Human, who shares his profound insights into achieving leadership breakthroughs.
Richard encourages leaders to step away from their routine and rational mindset to make room for intuition and deeper insights. Through practices like journaling, spending time in nature, meditation, and seeking counsel, Richard explains how to unlock new perspectives and solutions, fostering a more dynamic and inspired leadership style.
In this episode, we also delve into the transformative power of focusing on "being" rather than just actions and strategies.
Richard reveals how embodying future success in the present moment can lead to astonishing results. He shares a touching personal story about a camping trip with his son, highlighting the magic of staying open to possibilities and battling the ego.
By maintaining a visionary state and an inspired mindset, leaders can attract the necessary resources to overcome everyday challenges and achieve significant business goals.
Don't miss this episode packed with valuable lessons on maintaining momentum and creativity in leadership.
Key Moments:
5:53 Exploring Liminal Spaces for Creativity
12:31 Core Principle
15:45 Embodying Future Success
Richard is a Partner at FirstHuman, a business coaching firm that helps CEOs, leaders, and top executives achieve leadership breakthroughs and organizational goals with a human-first approach. Its clients include Adidas, Volkswagen, Heineken, PwC, UNICEF & the Olympics.
FirstHumanās award-winning business transformation at the BBC is among its best success stories. Richard led a 6-person team that built a new global operation from scratch in just 3 months for the broadcaster, which wanted to launch a News Desk for 70+ journalists.
Richard has nearly 10 years of expertise in leadership development and has helped numerous clients achieve significant personal and professional breakthroughs. His own background of overcoming multiple addictions and personal traumas has been crucial in shaping his passion for humanizing the leadership culture within organizations.
He was notably involved in helping leaders at the logistics company CEVA close a $400M profitability gap. He is also the host of the Being Human podcast that provides insights on leadership and well-being, and reaches 11.9K subscribers.
Connect with Richard: https://www.firsthuman.com/
https://www.instagram.com/richardofthurlow/
https://www.linkedin.com/in/richardatherton-firsthuman/
Connect with me, Shay Wheat:
Website: GraceandEaseProductions.com
Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue
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Imagine a world where only a tiny fraction of venture funding lands in the hands of women, and an even tinier slice is given to moms.
Today, on Creating Powerful Impact, we tackle this harsh reality with Erika CEO of HeyMama, a thriving community of over 75,000 working moms.
Erika exposes the alarming statistic that less than 2% of venture capital goes to women.
However, HeyMama is empowering moms through leadership, collaboration, mentorship, and fundraising.
Discover how their members have raised over $20 million collectively and explore alternative funding avenues like crowdfunding and grants.
Erika stresses the importance of self-care, self-worth, and self-compassion for entrepreneurial moms.
Financial literacy is crucial for women aiming for business success, and this episode breaks down why understanding financial statements, projections, and valuations is essential when seeking external funding.
We discuss the value of supportive communities like HeyMama in combating the isolation often felt by solo entrepreneurs.
Learn how nurturing relationships within women-centric networks, leveraging the innate leadership skills of mothers, and weaving compassion into business practices can foster personal and professional growth.
Join us for an inspiring conversation that aims to unlock new paths for women in business funding and growth.
Key Moments:
(00:01 - 00:52) Venture Funding Disparities for Women
(07:10 - 08:18) Importance of Utilizing Business Funding
(12:49 - 13:31) Utilizing Referral Base in Business
(19:00 - 21:22) Connecting for Business Success
Erika Hanafin Feldhus is a devoted mom, sophisticated business leader, startup advisor, and compassionate advocate for women in business.
Growing up in a family of successful CEOs, Erika was enriched with the intricate details of running successful businesses through observation, higher education, and extensive experience.
Over the past 15 years, she has played a pivotal role in growing small businesses across various industries, with a focus on business development, research and data, operations, revenue management, and an expertise in diverse fundraising models. Erika's success is underscored by her involvement in four significant corporate acquisitions, three of which she was instrumental in leading.
Through her experiences, Erika has learned that a company's culture is fundamental to its success.
She is committed to fostering supportive and healthy corporate cultures across the world by empowering women through leadership, collaboration, philanthropy, mentorship, and fundraising.
This passion led her to the helm of HeyMama, a membership community of over 75,000 working moms with events and programs impacting over 400 million moms. In just three years as CEO, Erika transformed the distressed company, marking it as her fourth acquisition.
Recognized for Excellence in Business by the National Association of Professional Women VIP Awards, Erika has also earned Presidentās Club and Knights of the Roundtable awards.
Beyond her professional achievements, Erika is the Chairman of EQUI-KIDS, is a Certified Holistic Health Coach from the Institute of Integrative Nutrition, and is dedicated to supporting divorced and co-parenting businesswomen like herself to navigate the delicate balance between high-pressure careers and crucial roles at home.
Connect with Erika: erikafeldhus.com
https://www.facebook.com/heymamaco/
https://www.instagram.com/erikafeldhus
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Sales are the lifeblood of any business, but what if the thought of being "salesy" makes your skin crawl?
Today, I am joined by Aleasha Bahr, the mastermind behind the Black Sheep Sales Method and a sales strategist with over 15 years of experience.
Aleasha shares her refreshing take on sales that replaces pushy tactics with genuine conversations. Weāll uncover how understanding a prospect's true motivations can make all the difference, and why clarity and education are your secret weapons to higher conversion rates.
Plus, Aleasha sheds light on the pitfalls of "commission breath" and how to avoid it for a more organic sales process.
If youāre an introverted entrepreneur, get ready to unlock powerful strategies tailored just for you!
Aleasha explains how to harness your natural strengths, like keen social awareness, to excel in sales without dread.
Discover practical tips for creating pre-qualifying videos and detailed intake forms to streamline client interactions.
Learn why authenticity is your greatest asset and how using techniques that feel right can transform your sales approach from stressful to successful.
Tune in to elevate your sales game with authenticity and effectiveness, making every conversation count.
Key Moments:
(02:16 - 03:44) Sales Conversations and Motivations
(11:22 - 12:25) Qualifying Leads for Sales Calls
(16:59 - 17:53) Effective Communication to Reduce Ghosting
(21:08 - 21:40) Sales
Aleasha Bahr is a sales strategist, speaker, best-selling author, and founder of the Black Sheep Sales Methodā¢. Because if itās a fit, itās a fact and thereās no selling involved. She has 15 years of experience customizing sales strategies to your personality, audience, and service (because sales is not a one-size-fits-all!)
Her methods empower business owners to effortlessly convert up to 80% of their leads without pressure, pitching, or pretending to be someone else. Sheās sold $50 million+ in services and has helped others sell 17.5M over the last 4 years with her proven, personalized approach.
Connect with Aleasha: aleashabahr.com
Sales Guide: https://sales.aleashabahr.com/welcomeblacksheep
Connect with me, Shay Wheat:
Website: GraceandEaseProductions.com
Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue
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In the middle of a New Year's Eve celebration, Ajit Nawalkha faced a life-changing question, "Who am I?"
Join me as we sit down with Ajit Nawalkha, the former CEO of Mindvalley and co-founder of EverCoach, who shares his captivating journey from intern to CEO before his 30s.
Ajit opens up about the momentous personal crises that led him to step down from Mindvalley and create EverCoach, revealing the critical warning signs of burnout he overlooked.
Listen to his compelling stories of working with renowned figures like Lisa Nichols and the lessons he learned on maintaining authenticity both on and offstage.
Ajit's experiences underscore the necessity of building a business that aligns with one's values and life goals.
Discover the art of building a purpose-driven company as Ajit and I discuss the importance of prioritizing genuine success stories over quick profits.
Learn from Ajit's unique business strategy, which emphasizes patience and the compounding effect of goodwill.
Through real examples, he explains how understanding client needs and focusing on impactful outcomes have led to remarkable sales and successful mergers with entities like Mindvalley.
Finally, we delve into the beauty of pursuing endeavors driven by passion rather than monetary gain, encouraging you to implement these lessons and create powerful impacts in your life.
Donāt miss this episode for deep insights and actionable advice on reclaiming your life through self-reflection and purposeful action.
Key Moments:
(01:56 - 02:54) From Intern to Mindvalley CEO
(08:20 - 09:43) Working All the Time Illusion
(11:30 - 13:00) Optimizing Time With AI in Business
(15:00 - 16:04) Unconventional Business Approach for Significant Impact
(18:22 - 19:38) Understanding Client Needs Beyond Surface Level
Iām Ajit Nawalkha but most people know me simply as āCoach Ajit.ā Iām a speaker, author, podcast host, master coach and trainer, CEO, and Founder of multiple million-dollar companies.
Every year I help over 30,000 clients reimagine whatās possible for them and confidently go for their greatest life and work vision. Iāve trained thousands of new and seasoned coaches and self-coaches to revolutionize their identity and achieve mastery in Life, Business, Spirituality, and Health. Iām proud to be a first-generation immigrant and I thrive on creating life-enhancing experiences for people around the world ā from India to Malaysia to Los Angeles to Austin where I live with my beautiful wife, son, and daughter.
Over the past decade, Iāve been the former CEO of Mindvalley, the current co-founder of Evercoach, Dharma Coaching Institute, and Global Grit and Iām the host of Master Coaching with Ajit which happens to be one of the fastest growing podcasts for self-coaches and professional coaches But when Iām done for the day, I leave it all behind to be fully present with my family and with myself.
On an average day, you might find me in my kitchen in Austin, cooking up delicious, healthy meals for my family, stepping outside my comfort zone with new workouts at the gym, choosing an exciting destination for our next vacationā¦ Or maybe making secret plans to surprise my wife on an unforgettable date night!
Connect with Ajit: https://coachajit.com/
Download Live Big: https://coachajit.com/live-big-special
Connect with me, Shay Wheat:
Website: GraceandEaseProductions.com
Discover the Perfect Venue Without the Hassle:
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Imagine transforming from an introverted help desk employee to a regional vice president overseeing a massive $40 million book of business.
Thatās precisely the journey of our guest, Brian Galke, the "People Problem Solver."
This episode of Creating Powerful Impact takes you through Brian's unexpected rise in the corporate world, all thanks to mastering the art of reading facial features and body language.
Inspired by an attorney who used these skills for jury consulting, Brian went from skeptic to advocate, and he's here to share how these techniques can revolutionize your professional and personal interactions.
Ever wondered how subtle cues like eyebrow positioning or body language can elevate your communication game, even in virtual settings?
Brian breaks it down for us, offering practical tips on how to gain free upgrades, build rapport with service industry workers, and make meaningful connections, even on Zoom.
Whether it's reading someone's eyebrows to make effective eye contact or adjusting your communication strategy to someone's facial traits, Brian's insights are invaluable. He emphasizes the importance of focusing on others, tailoring interactions to specific preferences, and fulfilling the basic human need to be seen and heard.
We dive deeper into the nuances of communication by observing facial features, a game-changer for introverts looking to enhance networking and presentation skills.
Brian discusses how understanding traits like brow ridges, chin size, and even humor preferences can vastly improve interactions.
From decoding eyebrow shapes to adapting your communication style based on feedback, Brian's humorous anecdotes and real-life examples make complex concepts easy to grasp.
This episode is a treasure trove of tips and insights designed to help you make others feel valued and connected, ultimately leading to more impactful personal and professional relationships.
Key Moments:
(02:09 - 03:11) Networking Connections and Recognition
(06:45 - 08:08) Empathy and Communication Skills for Introverts
(11:46 - 12:44) The Power of Non-Verbal Communication
(22:39 - 23:35) The Voice
(26:07 - 26:43) Eyebrow Basics and the Like Switch
(35:29 - 36:28) Public Figures Prioritizing Helping Others
(39:14 - 40:08) Airport Standby Upgrade to First Class
(46:29 - 47:13) Communication Styles in Relationships
(50:15 - 51:39) The Power of Connection and Presence
Brianās journey began as an Introverted/Extroverted professional grappling with social anxiety.
Recognizing the critical importance of effective communication in achieving success, he embarked on a deliberate path of self-improvement.
Drawing from diverse experiences in retail, the service industry, and Helpdesk roles, Brian strategically positioned himself in environments where he could hone his interpersonal skills. With each role, he diligently cultivated subtle techniques to engage with others more effectively.
The turning point in Brianās journey came when learned how to Decode Facial Features. This newfound ability to revolutionize his interactions, both personally and professionally.
This commitment to personal growth paid off handsomely, propelling Brian through nine promotionsā from his humble beginnings as an introverted Helpdesk employee to his illustrious tenure as Regional Vice President of Sales with a staggering $40M book of business under his belt.
Eager to share his transformative insights with the world, Brian transitioned from the corporate arena to become an esteemed speaker and educator. He graces stages alongside luminaries such as Janine Driver, Brad Lea, Steve Sims, Greg Reid, and Alex Hormozi, empowering audiences with the invaluable skill set that transformed his own life.
Connect with Brian:
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Unlock the secrets to leveraging video marketing for unstoppable lead generation and business expansion!
Join me on this electrifying episode of Creating Powerful Impact, where we sit down with Kirsten Graham of Six Figure Business Coaching.
Discover how Kirsten transitioned from the mortgage and real estate sectors to become a video marketing maven, using evergreen content to build brand authority, credibility, and visibility.
Tune in to hear her compelling story of resilience during the 2008 economic downturn and gain practical insights into maintaining a steady flow of leads even before your next big launch.
Dive deep into the art of creating and outsourcing video content with expert strategies and actionable tips.
Learn how to craft compelling titles, use keywords effectively, and script your videos to keep them engaging and on-point.
Whether you prefer batch recording or weekly sessions, Kirsten shares her wisdom on delivering valuable information that aligns with your brand.
Plus, discover the magic of repurposing your video content into bite-sized clips and how to effectively collaborate with virtual assistants (VAs) for tasks like video editing and graphic design, freeing up your time for revenue-generating activities.
Finally, we tackle the challenges of lead generation head-on and explore how VAs can play a crucial role in your marketing efforts.
From crafting detailed job descriptions and onboarding processes to the benefits of paid internships for VAs, this episode is packed with valuable advice for business owners.
Hear our thoughts on building a supportive relationship with your VAs to ensure they align with your vision and strategies on social media.
For women entrepreneurs and anyone juggling multiple responsibilities, this episode is a game-changer, showing how affordable outsourcing can dramatically boost your business growth and make your entrepreneurial journey more fulfilling.
Key Moments:
(03:27 - 04:11) The Power of Video Marketing
(07:56 - 09:15) SEO Strategy and Keyword Optimization
(13:38 - 15:25) Creating Standalone Content From Videos
(21:54 - 22:38) Video Content Strategy for Ideal Clients
Kirsten's journey reflects her steadfast dedication to empowering entrepreneurs. Transitioning from real estate to owning a thriving mortgage company and title agency, she's forged an impressive career path.
Beyond her business achievements, Kirsten actively engages in networking and mentors fellow entrepreneurs, becoming a driving force in her local business community.
Her partnership with Jeanne Willson led to the establishment of Six Figure Business Coaching LLC, uniting Kirsten's expertise in business operations with Jeanne's marketing skills.
Central to their vision is the profound impact of video marketing on modern marketing strategies. They recognized the authentic connections fostered through video content, igniting the concept behind the Marketing VA Advantage. This pioneering coaching model pairs clients with Marketing Virtual Assistants, addressing time and budget constraints while harnessing the potent force of video marketing.
Kirsten is a lifelong learner, loves the beach, and boating, and has a 5 lb fur baby who runs her life.
Connect with Kirsten: https://sixfigurebusinesscoaching.com
See How YOU Can Easily Create Video That Explodes:
https://thevideomarketingmethod.com/getin
Connect with me, Shay Wheat:
Website: GraceandEaseProductions.com
Discover the Perfect Venue Without the Hassle:
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