Afleveringen
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In this episode, Chip and Gini discuss the importance of satisfaction from the work you do for clients, both for agency owners and their teams.
Continue Reading →The post ALP 259: The value of getting satisfaction from client work appeared first on FIR Podcast Network.
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Change leadership consultant Caroline Kealey thinks change management is dead. Communication leader Sharon O’Dea thinks Enterprise Social Networking (ESN) is dead. That’s right: It’s time for another installment of “X is Dead.” In this short midweek episode, Neville and Shel outline the cases these two communication thought leaders make and offer our own thoughts. Links... Continue Reading →
The post FIR #448: Has Night Fallen on Change Management and Enterprise Social Networks? appeared first on FIR Podcast Network.
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Zijn er afleveringen die ontbreken?
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In this episode, Chip and Gini address the topic of pivoting for small agencies in response to changing economic and political climates.
Continue Reading →The post ALP 258: Should your agency pivot to a new focus amid economic shifts? appeared first on FIR Podcast Network.
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The 2025 Edelman Trust Barometer characterized the current communication environment as one infected by grievance. Another commentator claimed that we are living in an age of ubiquitous malignancy. Communicating with a broad audience of stakeholders is especially challenging in this landscape. While the Trust Barometer identifies business as the only one of the four sectors trusted enough to do anything about it, the options at this point are anything but clear. Also in this long-form episode for January: Different AI large language models (LLMs) portray brands differently, making it a new requirement that communicators consider how AI will position them when developing their messaging. Muck Rack's 2025 survey on how PR professionals are using AI is out, and it contains a few surprises. The state of content marketing is at the heart of a new report from the Content Marketing Institute. It is apparently harder to quit Meta than it is to ditch X, leaving a lot of people sitting on the fence (your co-hosts included). Meanwhile, Bluesky's growth is surging, and the company is planning to introduce an Instagram competitor as some of the most important voices that had made their home on Twitter have made the transition. In his Tech Report, Dan York explores the tale of two TikTok bans.
Continue Reading →The post FIR #447: Decisions, Decisions: The Struggle to Communicate in the Age of Ubiquitous Malignancy appeared first on FIR Podcast Network.
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In this episode, Chip talks with Jody Sutter of the Sutter Company about identifying and leveraging agency owners' strengths for effective business development.
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The post CWC 103: Building Effective Business Development Systems (featuring Jody Sutter) appeared first on FIR Podcast Network.
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In this short midweek episode, Shel Holtz and Neville Hobson unpack the findings of the latest Edelman Trust Barometer, revealing a global crisis of grievance and eroding trust in societal institutions—government, business, media, and NGOs. Key topics include the impact of trust inequality, the rise of hostile activism, and the expectations placed on CEOs to... Continue Reading →
The post FIR #446: Navigating Grievance — Insights from the 2025 Edelman Trust Barometer appeared first on FIR Podcast Network.
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In this episode, Chip and Gini discuss the pros and cons of agencies doing subcontracted work for other agencies.
Continue Reading →The post ALP 257: Should your small agency be subcontracting for larger agencies? appeared first on FIR Podcast Network.
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2025 is sure to present a new set of challenges for communication professionals. Solving them will require creativity, innovation, and new thinking (which is not something AI can do!). This team of Fellows from the International Association of Business Communicators (IABC) explored breakthrough thinking in a January 16, 2025, live stream, sharing ideas on how the creative process works. Discover how to find sources of inspiration while setting boundaries and allowing time for breaks. They shared thoughts about tools to push your thinking in new and innovative directions without exhausting yourself. Now is the time to learn the tips and tricks to fueling creativity even in the toughest moments.
Continue Reading →The post Circle of Fellows #112: Sparking Creativity: Ideas for Breakthrough Thinking appeared first on FIR Podcast Network.
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The media landscape is in turmoil. It may not be exactly the turmoil we hear about, though, based on research release in a new Poynter Institute report. For example, it is taken as gospel that "people don't trust the media," but a survey finds that's not necessarily accurate. Local news reporters, for example, are highly trusted, mainly because they have established relationships in the community. That supports a broader notion: These days, connection matters more than credentials, for better or for worse, leading to the rise of the "newsfluencer," who can be anybody from an experienced journalist with a Substack newsletter to a citizen journalist with no training to a provocateur who is able to build an audience.
If your job involves getting coverage for your company's news or brand, what was once a straightforward assignment is now a complex maze full of mines. Should you get your CEO onto a podcast? Elevate a frontline employee with a strong personal brand to help get the word out? Start sharing information in small social communities? Or any of dozens of other options?
Neville and Shel delve into this one aspect of the OnPoynt Report in this short midweek episode.
Continue Reading →The post FIR #445: Media Relations in a Turbulent Media Landscape appeared first on FIR Podcast Network.
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Chip and Gini discuss a Reddit user’s question about managing a $2 million account and emphasize the importance of involving key team members throughout the business development process, rather than afterward.
Continue Reading →The post ALP 256: Mastering Client Staffing for Small Agency Success appeared first on FIR Podcast Network.
