Afleveringen
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In this solo episode of the Funky Marketing Podcast, Nemanja shares proven strategies on how to turn LinkedIn into a powerhouse for B2B marketing. Whether you're looking to stand out, build meaningful connections, or convert leads, this episode covers key insights and practical tips for success on LinkedIn. From posting frequency to buying signals, learn how to use LinkedIn engagement to drive business growth and foster relationships with decision-makers. Plus, discover how to turn engagement into action with genuine conversations and smart outreach tactics.
Key Recommended Activities from the Episode:
1. Post Consistently on LinkedIn:
Aim to post at least once a day to maintain visibility without overwhelming your audience. Experiment with different formats like text posts, polls, carousels, and videos to see what resonates best.
2. Mix Content Types:
Use a variety of content formats such as industry insights, customer stories, educational posts, and polls to engage your audience. This allows you to understand what your audience finds valuable and helps you dominate the feed.
3. Engage Actively with Your Audience:
Don’t just broadcast your message; build relationships. Respond to comments on your posts and ask open-ended questions to encourage more discussion. Comment on others' posts with insights and questions to build deeper connections.
4. Identify and Act on Buying Signals:
Pay attention to signals such as likes, comments, and profile visits. These are strong indicators of interest. Reach out to people who engage with your content using personalized messages to open genuine conversations.
5. Turn Engagement into Action:
Use engagement (likes, comments, profile visits) as an opportunity to start conversations. Message people who interact with your posts to explore their needs and see if there's a fit for further discussion or collaboration.
6. Utilize LinkedIn as a Conversion Tool:
LinkedIn is not just for branding, it's a powerful conversion platform. Engage in direct messaging with those who show interest in your content to convert leads into business opportunities.
7. Host LinkedIn Live Sessions and Events:
Regular live events or audio sessions can help you stay connected with your audience, showcase your expertise, and engage in real-time conversations. Use these events to share knowledge and build your community.
8. Leverage Company and Personal Branding Together:
Encourage team members to be active on LinkedIn to build both the company and individual brands. The collective activity will enhance the company's visibility and foster engagement from a wider audience.
9. Test and Optimize:
Continuously test different types of content, posting frequencies, and engagement strategies to find what works best for your audience. Use these insights to refine your LinkedIn approach over time.
These activities will help you build a more effective LinkedIn presence, foster engagement, and drive business outcomes.
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@funky_marketing
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
Hashtags:
#LinkedInMarketing #B2BMarketing #LeadGeneration #EngagementStrategy #FunkyMarketing
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Welcome to another episode of Funky Marketing! 🎙️ In this episode, we dive deep into influencer marketing, brand storytelling, and social media strategy with Christine Göös, Head of Marketing and Growth at The Shelf. Christine shares her journey from Helsinki to New York, leading marketing teams, and the challenges brands face in the ever-evolving world of influencer marketing. We also explore the role of social commerce, AI, and building an authentic brand narrative.
💡 Actionable Steps from This Episode:
1. Leverage Influencers Across the Funnel:
Integrate influencers at every stage of the funnel, from awareness to sales. Build long-term relationships rather than one-off campaigns.
2. Adopt a Holistic Social Commerce Strategy:
Use influencer content beyond social media and integrate it into e-commerce sites and other brand touchpoints.
3. Develop a Singular Brand Point of View:
Define a consistent brand narrative that resonates with your audience. Avoid jumping on trends that don’t align with your core brand values.
4. Invest in Social Media as a Business-Critical Practice:
Senior leadership should prioritize social media, investing in dedicated teams and strategies aligned with business goals.
5. Optimize for Different Platforms:
Treat each platform uniquely and create content tailored to the audience and behaviors on each channel.
6. Balance AI and Human Creativity:
While AI can streamline processes, human creativity and relationship-building are still crucial for successful influencer marketing.
7. Educate Your Audience:
Focus on consistently educating your audience to build thought leadership, especially when entering new markets or launching products.
8. Prepare for the Future of Social Leadership:
Expect to see Chief Social Officers in the C-suite within five years. Build teams that combine social expertise with business acumen.
9. Use Storytelling to Build Brand Loyalty:
Craft stories that resonate emotionally with your audience, while staying true to your brand’s core values and message.
10. Experiment and Learn:
Be open to trying new strategies and platforms. Failure is part of the process—use it as a learning experience to refine your approach.
Follow Christine Göös
LinkedIn: https://www.linkedin.com/in/christinegoos/
Website: https://www.christinegoos.com/
House of content podcast: https://podcasts.apple.com/us/podcast/house-of-content/id1681192360
Follow Funky Marketing:
Website: funkymarketing.net
LinkedIn: Funky Marketing
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@funky_marketing
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#InfluencerMarketing #SocialCommerce #BrandStorytelling #MarketingStrategy #Podcast #FunkyMarketing #AIinMarketing #SocialMediaTrends #B2BMarketing #ContentCreation
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Zijn er afleveringen die ontbreken?
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🎙️ Welcome to the Funky Marketing Podcast!
In this episode, I sit down with Charlie de Thibault, a seasoned revenue strategist with experience in managing budgets exceeding $100 million across various industries, including tech, automotive, and finance. We dive deep into data-driven marketing, attribution models, and how companies can optimize sales and marketing efforts for long-consideration products.
Charlie shares his insights on how brands can leverage data for marketing optimization, how to align marketing and sales goals, and why outdated outbound strategies need to be reconsidered in today’s buyer journey. We also cover the shift in buyer behavior and how companies should adjust their strategies to thrive in the modern B2B world.
💡 Actionable Steps from This Episode:
- Leverage Data for Better Decision Making: Analyze the data to understand buyer intent and improve marketing performance.
- Focus on Brand Over Outbound: Invest in building brand loyalty rather than relying solely on outbound sales strategies.
- Update Your Attribution Models: Implement self-reported attribution to get closer to the truth of what drives revenue.
- Optimize for Long-Consideration Products: Adjust your funnel and measurement strategies to better fit long sales cycles.
- Use CRM Data to Prioritize Leads: Combine CRM data with probabilistic models to predict conversion rates more accurately.
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@funky_marketing
Important Links:
👉 Charlie de Thibault’s LinkedIn: https://www.linkedin.com/in/charliedethibault
👉 This is the video Charlie did to handle self attribution free text box https://www.linkedin.com/feed/update/urn:li:activity:7059088668828786688/
👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
👉 Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#DataDrivenMarketing #SalesAttribution #MarketingStrategy #B2BMarketing #FunkyMarketing #SelfReportedAttribution #RevenueGrowth #CharlieDeThibault #SalesOptimization #LeadPrioritization
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🎙️ Welcome to the Funky Marketing Podcast!
In this episode, I sit down with Sam O’Brien from Dealfront to explore how companies can harness the power of sales intelligence. We talk about leveraging tools like Dealfront and Leadfeeder, balancing short-term wins with long-term growth strategies, and the importance of GDPR compliance when expanding into regulated markets like Europe.
Check out Dealfront & Leadfeeder using this link: https://leadfeeder.partnerlinks.io/funkymarketingpod
Sam breaks down actionable strategies, including using intent data to target high-conversion prospects, creating a seamless sales-marketing flywheel, and personalizing outreach for better results. These are must-know tactics for B2B marketers looking to enhance their impact and drive growth.
💡 Actionable Steps from this Episode:
- Leverage Intent Data for High-Intent Prospects
- Create a Sales-Marketing Flywheel
- Personalize Outreach Using Data Insights
- Balance Short-Term Wins with Long-Term Brand Building
- Ensure GDPR Compliance for International Expansion
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@funky_marketing
Important Links:
👉 Dealfront & Leadfeeder: https://leadfeeder.partnerlinks.io/funkymarketingpod
👉 Connect with Sam O’Brien on LinkedIn: https://www.linkedin.com/in/samobrien
👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
👉 Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#SalesIntelligence #MarketingStrategy #LeadGeneration #FunkyMarketing #B2BMarketing #IntentData #SalesAndMarketingAlignment #PersonalizedOutreach #GDPRCompliance #SamOBrien #Dealfront #FunkyMarketingPodcast #Leadfeeder #B2BSaaS
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In the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss.
💡 Key Takeaways:
Paid Search vs. Paid Social: Understand the strengths and limitations of each. Paid search can give you quick wins, especially in less competitive spaces, while paid social is more of a slow burn, gradually building awareness and trust over time.
Setting Up for Success: Start with a solid foundation—know your audience, refine your targeting, and never underestimate the power of a well-crafted landing page.
Creative Content: In today’s crowded digital landscape, your ads need to stand out. We talked about the power of memes, thought leadership ads, and why your creatives should feel organic and engaging.
LinkedIn Ads on a Budget: Whether you're working with under 5k or have more to spend, the approach needs to be strategic. Retargeting, audience insights, and experimenting with content are key to maximizing ROI.
Self-Reported Attribution: Don’t just rely on the numbers—get the qualitative data too. It’s crucial for understanding how your marketing efforts are truly impacting your audience.
Useful links:
Roman's LinkedIn: https://www.linkedin.com/in/roman-krs/
Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BMarketing #SaaSMarketing #PaidSearch #PaidSocial #DigitalMarketing #LinkedInAds #MarketingStrategy #GrowthHacking
#BusinessGrowth #FunkyMarketing
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Today, I had the pleasure of speaking with Adam Kirch, a seasoned messaging strategist and B2B conversion copywriter.
Adam is not just any copywriter; he's a B2B SaaS copywriter and messaging strategist who has mastered the art of turning vague homepage messaging into clear, compelling, and conversion-driven narratives.
He’s helped fast-growing startups like Helios.io, Raft.io, and neptune.ai transform their web presence, leading to impressive results—think 80% conversion lifts and 56% more qualified leads.
He shared some invaluable insights on how SaaS companies can elevate their messaging to stand out in crowded markets.
Key Takeaways:
Customer-Centric Messaging:
Many companies make the mistake of crafting messages too close to their own perspective, rather than their customers'. Adam emphasized the importance of truly understanding your customers—know what they value and why they choose your product over competitors. Your homepage messaging should reflect this deep understanding, not just generic benefits like "faster" or "easier."
The Importance of Differentiation:
In competitive SaaS markets, differentiation is key. Adam pointed out that many SaaS homepages look the same because they all try to meet customer expectations in the same way. However, it's crucial to highlight what makes your product unique as early as possible on the homepage to capture attention and stand out.
Structuring the Homepage:
Adam recommends using a messaging hierarchy that presents information in the order customers need to hear it. This means leading with differentiation and addressing the customer's main concerns upfront. Avoid cramming the page with unnecessary information; instead, focus on building trust and clearly communicating your value proposition.
Testing and Iteration:
Validate your messaging with your target audience using tools like Winter or Usertesting.com. Adam shared a cautionary tale of a company that saw a 90% drop in conversions after redoing their homepage messaging without customer input. Regularly iterate on your homepage based on customer feedback and performance metrics.
Action Steps:
Talk to Your Customers: Gather direct feedback to understand their pain points and what they value most about your product.
Refine Your Homepage: Ensure your homepage clearly differentiates your product and aligns with customer expectations.
Test Your Messaging: Use tools and customer feedback to validate and refine your messaging continuously.
Adam's insights remind us that effective messaging isn't just about what we want to say—it's about what our customers need to hear. Let's get closer to our customers and let their voices guide our messaging strategies.
Useful links
Adam's Linkedin: https://www.linkedin.com/in/adam-kirsch/
Adam's website: https://adamkirsch.co/
Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#SaaS #B2BMarketing #Copywriting #HomepageDesign
#CustomerExperience #MarketingStrategy #ProductDifferentiation
#SaaSTips #B2BContent #ConversionOptimization #MarketingPodcast
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In this episode of the Funky Marketing Podcast, I had an insightful conversation with Shiv Narayanan, the CEO of How to SaaS. Shiv shared valuable lessons from his extensive experience in guiding private equity investors and CEOs in scaling SaaS companies, with a special focus on post-acquisition marketing strategies. Here are some key takeaways and recommended actions from our discussion:
Key Insights:
Post-Acquisition Marketing: Shiv emphasized the importance of foundational elements in post-acquisition marketing, such as getting TAM and segmentation right, ensuring strong product marketing, and having the necessary sales enablement resources in place.
Value Creation: Investors acquiring companies aim to uncover value creation levers. Shiv discussed the crucial role of a strong marketing strategy in enhancing enterprise value post-acquisition.
The First 100 Days: The first quarter after an acquisition is pivotal. Shiv outlined the critical steps companies should take in this period, including getting data in order, reallocating budgets, and ensuring the right team is in place.
Understanding Core Business: Shiv advised companies, especially those transitioning from services to products, to clearly define their core business and expand into adjacencies that complement their strengths.
Diversified Go-to-Market Strategy: Shiv discussed the importance of a diversified go-to-market strategy, leveraging channels like LinkedIn for thought leadership but relying on strong partnerships and direct relationships for business growth.
Recommended Actions:
Focus on Fundamentals: Whether you're a newly acquired company or preparing for acquisition, ensure that your foundational marketing elements are robust.
Prioritize the First 100 Days: Post-acquisition, focus on getting your data in order, setting up actionable steps based on data insights, and ensuring the right team and budget are in place.
Understand and Define Core Business: Before expanding into new areas, make sure your core business is well-defined and optimized for growth.
Leverage Multiple Channels: Use LinkedIn for thought leadership and awareness, but don't rely solely on it. Build direct relationships and partnerships that align with your business objectives.
Useful links:
Shiv Narayan LinkedIn: https://www.linkedin.com/in/shivnarayan/How to SaaS: https://howtosaas.com/Exit ready marketing: https://www.amazon.com/Exit-Ready-Marketing-Framework-Maximize-Valuation/dp/1544546106Post-acquisition marketing: https://www.amazon.com/Post-Acquisition-Marketing-Create-Enterprise-Value/dp/1544519974Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#SaaS #Marketing #PostAcquisition #DataIntegration #ContentStrategy #Leadership #Podcast
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In this episode of the Funky Marketing Podcast, I had an enlightening conversation with Peter Caputa, the CEO of Databox. Peter shared invaluable insights from his extensive experience in scaling SaaS companies, including his journey from bootstrapping Databox to achieving significant revenue growth. Here are some key takeaways and recommended actions from our discussion:
Key Insights:
- Bootstrapping vs. Venture Capital: Peter highlighted the benefits and challenges of bootstrapping Databox, emphasizing its freedom and flexibility compared to the fast-paced, high-pressure environment of venture capital-backed growth.
- Three Types of Agencies: Peter outlined three distinct approaches he sees among marketing agencies:
Check-the-Box Reporting: Agencies that do minimal reporting, often trying to make the process seem more complex than it is.
Client-Partner Agencies: Agencies that integrate deeply with their clients, ensuring campaigns generate ROI by connecting various data points (advertising, sales, finance) for comprehensive insights.
Strategic Agencies: Highly sophisticated firms acting as strategic partners, helping clients make sense of their data, compare performance, and connect business goals to actionable strategies.
- Evolution of Inbound and Content Marketing: The landscape has shifted dramatically. Inbound marketing now requires more sophisticated, multi-channel strategies. Simply publishing educational content is no longer enough. Successful strategies involve creating demand, telling compelling stories, and engaging with audiences across different platforms.
Importance of Data Integration: Peter stressed the need for businesses to consolidate their data into a single platform to enable better decision-making and leverage AI for performance insights.
- Empowering Teams with Data: Empowering team members with access to performance data is crucial for driving informed decisions and improving overall company performance.
Recommended Actions:
1. Consider Bootstrapping: If you’re starting a SaaS company, weigh the pros and cons of bootstrapping versus seeking venture capital. Bootstrapping can offer more control and less pressure to scale rapidly.
Identify Your Agency Type: Reflect on which of the three agency approaches your business aligns with and strive towards a more strategic partnership model with your clients.
2. Innovate Your Content Strategy: Move beyond traditional SEO. Focus on creating high-quality, multi-channel content that includes data-driven insights and engages your audience through various formats and platforms.
3. Integrate Your Data: Ensure all your business data is pulled into a single platform. This will not only help in making better decisions but also in leveraging AI to uncover insights that might be missed manually.
4. Empower Your Team: Make performance data accessible to your team members. Educate them on how different metrics impact the business to foster a culture of informed decision-making.
Useful links:
Peter Caputa LinkedIn: https://www.linkedin.com/in/pc4media/
Databox: https://databox.com/
Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
- Website: https://www.funkymarketing.net/funky-marketing-show/
- Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
- Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
- YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#SaaS #Marketing #Bootstrapping #DataIntegration #ContentStrategy #Leadership #Podcast
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In the latest episode of the Funky Marketing Podcast, I tackled some of the most pressing questions I get from you all. Here's a quick rundown of the key insights we covered:
1. Demand Creation vs. Demand Capture: A Balanced Approach
- Demand Creation involves generating awareness and interest among potential customers who aren't actively looking for your product. It's about planting seeds for future opportunities.
- Demand Capture focuses on converting interest into action from those already in the market to buy. Think PPC, SEO, and retargeting ads.
- Why Balance is Key: Companies that only focus on demand capture miss out on 95% of potential customers who aren't yet in the market but could be in the future.
2. Building Relationships with Your CFO
- Aligning marketing goals with financial objectives ensures you get the necessary budget and support.
- Regular communication helps the finance team understand the long-term value of your strategies, not just short-term gains.
- Strong relationships mean your CFO can advocate for your marketing budget, understanding the value of your strategies.
3. Importance of Small, Agile Marketing Teams
- Speed and Flexibility: Smaller teams can pivot quickly and adapt to market changes without bureaucracy.
- Efficiency and Innovation: Smaller teams often find creative solutions, maximizing resources to deliver impactful campaigns.
- Alignment and Focus: Easier to ensure everyone is aligned with the same goals, leading to more cohesive and focused efforts.
4. Effective Metrics Beyond MQLs and Demo Requests
- Cost Per Opportunity (CPO): Measures the efficiency of marketing spend.
- Customer Acquisition Cost (CAC): Total cost of acquiring a new customer, including marketing and sales expenses.
- Pipeline Velocity: Tracks the speed at which leads move through the sales funnel, indicating sales process efficiency.
- Engagement Metrics: Time spent engaging with content, social media interactions, and email behavior.
- Brand Awareness: Social listening tools and self-reported attribution questions in forms.
I hope these insights help you in your marketing journey! Feel free to share your thoughts and ask any questions. Let’s keep the conversation going. 🎙️
Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
- Website: https://www.funkymarketing.net/funky-marketing-show/
- Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
- Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
- YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Marketing #Podcast #DemandGeneration #DemandCapture #CFO #MarketingMetrics #SmallTeams #BusinessDevelopment #FunkyMarketing
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In our latest Funky Marketing Podcast episode, I had the pleasure of hosting Andi Jarvis, Strategy Director at Eximo Marketing and the Strategy Sessions podcast host. Andi shared incredible insights on how customer feedback can revolutionize your marketing strategy.
Actionable Tips:
1. Conduct Regular Customer Conversations:
Schedule regular calls or meetings with your customers to discuss their experiences and gather feedback. Focus on understanding their problems, not just their desires. Ask questions like, "What challenges are you facing?" rather than "What do you want?"
2. Differentiate Between Strategy and Tactics:
Clearly define your business goals and target audience (strategy).
Develop specific actions to reach these goals (tactics), ensuring they align with your overall strategy. Regularly review and adjust your tactics to stay on course.
3. Master the Fundamentals:
Ensure your basic processes and systems are solid. This includes having clear messaging, a user-friendly website, and reliable customer service.
Regularly revisit and refine these fundamentals to avoid long-term issues.
4. Engage Directly with Customers:
Don’t rely solely on focus groups or third-party research. Engage directly with your customers through surveys, interviews, and feedback forms.
Use complaints as opportunities to learn and improve your products or services.
5. Maintain Brand Consistency:
Keep your brand identity consistent across all platforms and interactions. This includes visual elements, tone of voice, and customer service.
Regularly communicate your brand values and mission to all employees to ensure a unified representation.
6. Test and Learn:
Use small-scale tests to gather data and insights before committing to large-scale campaigns. Experiment with different markets or customer segments to identify new opportunities.
7. Prioritize Customer Experience:
Ensure every interaction with your brand leaves a positive impression. This can be through timely responses, helpful support, or personalized experiences. Regularly review customer touchpoints and make improvements based on feedback.
8. Focus on Solving Customer Problems:
Create content and solutions that address specific customer pain points at different stages of their journey. Move beyond just providing information—aim to guide customers towards the next step in their decision-making process.
9. Balance Performance and Brand Marketing:
Invest in both performance marketing (short-term sales) and brand marketing (long-term brand building). Aim for a balance, such as the 60/40 rule (60% brand, 40% performance), but adjust based on your industry and goals.
9. Stay Nimble and Adapt:
Be prepared to adjust your strategy based on new data and market changes.
Encourage a culture of flexibility and continuous improvement within your team.
Tune In Now! This episode is packed with practical advice and real-world examples that can help you fine-tune your marketing strategy. Don't miss out on Andi's expert insights!
Important links:
https://eximomarketingstrategy.com/podcast/
http://www.linkedin.com/in/andijarvis
https://www.instagram.com/jarvisandi
https://www.linkedin.com/in/zivkovicnemanja/
#CustomerFeedback #MarketingStrategy #BrandConsistency #B2BMarketing #StrategyVsTactics #Fundamentals #MarketResearch
#BrandBuilding #CustomerExperience #MarketingInsights #PodcastEpisode
#MarketingFundamentals #CustomerEngagement #BusinessGrowth #MarketingTips
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As a B2B marketer, you know that content is the cornerstone of your strategy - it helps build awareness, establish your brand, and drive sales. However, simply creating content is not enough. Execution is where many B2B companies fall short.I dove deep into the most common reasons why B2B content marketing fails and share practical strategies to overcome these challenges.Lack of a clear content strategy is a major pitfall. Without a roadmap, defined goals, and measurable metrics, your content creation becomes inconsistent and misaligned with your business objectives. This leads to missed opportunities and unmeasurable results.The complexity of B2B marketing also poses a significant hurdle. Before you even start creating content, you need to have your company narrative, messaging, and overall content strategy nailed down. Only then can you optimize your content for search, social platforms, and your target audience.Resource constraints, including time, skills, and funding, can severely hinder your B2B content marketing efforts. The key is to start small, measure results, and then invest further as you see what's working.Misaligned expectations around quick wins and a lack of patience for long-term content marketing strategies often lead to frustration and abandonment of efforts. Content marketing requires consistent, ongoing effort and investment to see significant results.Poor content quality due to lack of research, unclear messaging, and ineffective formats can prevent audience engagement and conversion. Ensuring your content provides value, speaks directly to your buyers' needs, and is delivered in an engaging way is crucial.Insufficient promotion and distribution of your content is a common mistake, leading to low visibility and impact. Leverage social media, email marketing, SEO, and other channels to get your content in front of the right people.Lastly, adapting to industry trends, platform changes, and evolving audience behaviors is key to staying ahead of the curve in B2B content marketing. Continuously monitor and adjust your strategies to keep up with the ever-changing landscape.By addressing these common pitfalls and implementing the strategies shared in this episode, you can set your B2B content marketing efforts up for long-term success. Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.- Website: https://www.funkymarketing.net/funky-marketing-show/- Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4- Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M- YouTube: https://www.youtube.com/@funky_marketingGive us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/#Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #b2b #contentmarketing #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing
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I'm thrilled to announce that Eric Melchor, Founder of B2B PodPros and host of the Innovators Can Laugh podcast, will be joining me as a guest on my upcoming podcast episode. With an extensive background in B2B podcast advertising and a passion for helping SaaS companies drive high-quality leads, Eric brings a wealth of knowledge and experience to our discussion.
In this ehis episode we discussed strategies for influencer marketing, podcast monetization, measuring advertising effectiveness, and building an engaged community of podcasters.
Key Actionable Tips:
- Leverage podcast guests to share your content with their audiences for additional reach.
- Craft targeted ads based on real customer reviews and region/use cases for maximum relevance.
- Track specific metrics like landing page views and direct/indirect traffic increases to measure campaign success.
- Provide easy-to-use assets for guests and clear guidelines on promoting your brand authentically.
- Build a community of podcasters for collaboration, support and introducing brands to new opportunities beyond ads.
- Authentically engage your target audience through fun, conversational hosting to develop loyal listeners.
- Pair with international guests to reach new markets and leverage multiple profiles/platforms for content distribution.
- Continuously promote your podcast and keep content fresh as discovery strategies like YouTube evolve.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/
Connect with Nemanja on LinkedIn:
Check out B2B PodPros: https://www.b2bpodpros.com/
Check out Innovators can laugh podcast: https://open.spotify.com/show/0ZXzeo1RHctc7DhMVzLwsR?utm_source=ICL+Spotify
Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
- Website: https://www.funkymarketing.net/funky-marketing-show/
- Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
- Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
- YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing
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The vacation is over! Welcome to another season of the Funky Marketing podcast. In this episode, I'm reminding you of the history and purpose of the Funky Marketing Podcast.
The initial episodes aimed at establishing authority in B2B marketing and helped me transition from B2C to B2B marketing. It helped me build trust and reputation in the US market.
I'm sharing with you what kind of work I did in the last few months, including moving and real estate companies.
I shared a few things that bother me, like the importance of understanding the buyer’s journey and customer interaction, along with challenges in tech and SaaS companies regarding marketing ego and lack of customer understanding.
Things haven't changed in marketing since the 1950s, but how customers buy has. So I explained the traditional 4Ps of marketing: Product, Price, Place, Promotion, and the addition of two more Ps: People and Presentation.
Emphasis on customer experience and its impact on marketing success should be at the core of everything B2B companies do.
It's essential to have a holistic marketing approach: combining organic, social, advertising, referrals, partnerships, and events. Build relationships and trust with customers, and conduct continuous customer and market research.
I talked about the plans for the podcast's future episodes and focus on B2B marketing, including the introduction of new content types for my LinkedIn, like LinkedIn newsletters and vertical videos that emphasize actionable tips.
Timestamps for this episode:
00:00 Introduction
02:00 Podcast Background
05:00 Nemanja's Experience and Expertise
10:00 B2B Marketing Challenges
15:00 Core Marketing Principles
20:00 Marketing Strategy and Execution
25:00 Funky Marketing Podcast Updates
30:00 Conclusion
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing
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In today's world, where the digital landscape is constantly evolving, having a focused strategy on LinkedIn and account-based marketing (ABM) is not just an option but a necessity for B2B companies. I recently had a deep dive into these subjects with Tomasz Maciejewski, an expert in the field, and the insights gleaned from our conversation were nothing short of transformative.
Here are some key takeaways from our chat:
- Simplified ABM Frameworks: The essence of ABM lies in its simplicity and directness. By focusing on a select list of accounts and tailoring your marketing efforts to these, you can drive more meaningful engagements and, ultimately, sales.
- B2B Growth and List Experiments: Experimentation is at the heart of growth. Whether it's trying out new LinkedIn strategies or tweaking your ABM approach, the key is to iterate and find what resonates with your target accounts.
- The Power of Networking Events: Both online and offline networking events offer invaluable opportunities to connect with potential clients and partners. The personal touch these events provide can significantly amplify your ABM efforts.
- Content Creation and Distribution: Leveraging content to establish thought leadership and engage with your targeted accounts on LinkedIn can significantly influence their perception and decision-making process.
The dialogue also underscored the importance of creating and nurturing relationships, whether through LinkedIn, content marketing, or face-to-face at events. The digital nomad lifestyle Tomasz and I both embrace has shown us the power of global connections and the magic of being able to run a successful business from anywhere in the world.
Timestamps:
0:00 Intro
0:14 Boosting B2B sales through LinkedIn and ABM
3:25 Networking events, marketing strategies, and personal growth
8:11 Marketing strategies and tactics for small businesses
14:03 ABM strategies and networking at a conference.
18:08 Simplifying sales strategies and targeting clients.
24:12 Targeting specific industries for podcast success
29:58 Marketing strategies and client relationships
34:43 Podcasting, sales, and building relationships
40:58 Podcasting, networking, and personal branding
50:28 Marketing strategies and language targeting
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans.
In this episode, you'll uncover:
- The ongoing debate: In-house marketers vs. consultants – who really brings more value to events?
- Insider insights: From the lifecycle marketing head at Atlassian and a strategic advisor for B2B SaaS companies.
- Future of marketing: How AI and personal branding on LinkedIn are shaping the landscape.
- Real talk: The truth about selling at conferences and why everyone's doing it – yes, even in-house marketers.
- The power of execution: Why actual results trump theoretical knowledge every time.
Ashley and Mark share their firsthand experiences, debunking myths and revealing how conferences can be more than just a sales pitch. From interactive panels to rethinking networking, this episode is packed with actionable insights.
🌟 Key takeaways include:
- The importance of authenticity and real-world application in presentations.
- How to leverage AI without losing the human touch.
- The evolving role of conferences in building genuine connections and fostering community.
This isn't just another marketing discussion; it's a roadmap to navigating the shifting sands of the industry with grace and strategy. Whether you're organizing events or looking to elevate your marketing game, there's something in here for you.
Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/
Connect with Mark: https://www.linkedin.com/in/markev/
Timestamps:
00:00 Intro
0:14 Event organizers inviting in-house vs. consultant marketers to speak
1:37 Marketing and sales tactics at conferences
5:56 Perception of sales pitches in conference talks
9:22 Conference sponsorships and speaker credibility
10:50 Marketing strategy and execution insights
18:50 Improving conferences with interactive panels and intentional networking
20:37 Event networking and matching goals
28:00 Organizing a conference with a unique format
29:37 Event size and attendee demographics
34:35 Marketing trends, AI, and personal connection
41:40 Marketing trends in 2024, focusing on storytelling and personal connections.
43:38 B2B marketing strategies and conference attendance
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Ever wondered how original research can transform your content marketing strategy and boost your brand's authority? 🚀 In our latest podcast episode with Becky Lawler, we dive deep into leveraging research for impactful marketing.
Here's why you can't afford to miss this episode:
Discover how top companies like Adobe and IBM use original research to stand out.
Learn the secrets to generating authority and leads through insightful data.
Becky shares a case study where research doubled a company's investment value.
Becky Lawlor is the Founder and Chief Research & Content Officer at RedPoint.
She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.
Some of the results she has helped clients achieve with original research include:
2-3X more leads than previous campaigns
2.5 million readers reached
80+ media mentions
10+ long-form editorials
$255,000 worth of free media and advertising
What she has found is that no other type of content achieves more marketing performance than original research-based content.
Key takeaways include:
The power of research in content marketing for B2B tech companies.
Strategies to choose compelling research topics that resonate with your audience.
Practical tips for conducting research with limited resources.
Connect with Becky:
https://www.linkedin.com/in/beckylawlor/
https://redpointcontent.com/
Timestamps:
0:00 Intro
0:14 Using original research in content marketing
1:12 Leveraging original research for brand authority and thought leadership
6:09 Conducting market research for thought leadership
12:15 Using original research to create valuable content
16:08 Survey design and audience sourcing
21:57 Survey design and research goals
29:02 Market research and content strategy
34:45 Survey research and data analysis
39:18 Building client relationships through LinkedIn and content marketing
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing?
Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth.
We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing attention; it's about creating a gravitational pull.
Here's what you'll discover:
- The pivotal shift from transactional to relational dynamics in customer engagement.
- Insightful strategies to harness the power of demand generation, reducing costs and enhancing effectiveness.
- Real-world examples and data-driven insights that showcase the monumental impact of this shift.
- Practical takeaways to apply these insights to your brand's strategy.
Key Takeaways:
- Shifting Focus: Moving from quantity to quality in lead generation.
- Customer Centricity: Building a buying journey that's as seamless as it is engaging.
- Strategic Insights: Leveraging real conversations and data to refine your approach.
We talked about growth loops, improved collaboration between sales and marketing, creating a content strategy, and much more.
Timestamps:
0:00 Marketing and sales alignment
3:50 B2B tech marketing and sales strategies
9:04 Aligning sales and marketing strategies for demand generation
13:26 Using podcasts for account-based marketing
18:15 Growth loops and user-generated content
23:57 Using LinkedIn for company branding and content creation
28:48 Leveraging LinkedIn for B2B marketing and sales
Contact Cedric on [email protected]
Sign up for his Newsletter: https://www.jump.foundation/newsletter
Follow Cedric on Linkedin: www.linkedin.com/in/cedricroyer
Find the original episode here:
Youtube https://youtu.be/LoyYaxsPrzY
Spotify: https://open.spotify.com/episode/4om9Szx1L5NgMDyxknHmxt?si=0ceaf2a164204855
Apple: https://podcasts.apple.com/ie/podcast/the-revenue-strategy-podcast/id1625591364?i=1000646323976
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Just wrapped up an incredible podcast episode with Ben Kazinik, and I'm buzzing with insights to share!
This conversation ventured into the realms of SEO, social media, content marketing, and the fascinating interplay between them.
Ben is an experienced well-rounded marketing manager. He grew a B2C home decor company to over $1M in annual revenue. He worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.
He has created and managed blogs, affiliate programs, referral programs, influencers, cold email outreach and social media. He has a deep passion for CRO, A/B testing and UI/UX.
Ever find yourself pondering the heavyweight match between SEO and social media? Which should lead your digital strategy?
Ben brought a wealth of knowledge, discussing how blending expert matchmaking with strategic content creation can revolutionize how we approach marketing.
Imagine a world where finding the right marketing talent is as easy as swiping right on a dating app—this is the future Ben envisions with Maple, a platform connecting brands with marketing mavens.
We delved into real-world examples, showcasing how companies like ClickUp are empowering experts to elevate their brands and the remarkable impact of strategic content on LinkedIn.
For anyone navigating the complex digital marketing landscape, this episode is a goldmine of actionable strategies and innovative insights. Whether you're a seasoned marketer or just getting your feet wet, there's something in here for you.
Curious? Dive into the full episode to turbocharge your marketing strategies. Don't forget to subscribe and join the conversation. Your next big idea might just be a play button away!
Connect with Ben:
LinkedIn: https://www.linkedin.com/in/ben-kazinik/
Timestamps:
0:00 Intro
0:14 Social media vs SEO strategies for content creators
2:50 Content marketing and expert matching platform
7:24 Empowering subject matter experts for brand promotion
8:45 Leveraging LinkedIn for business growth
14:47 LinkedIn content strategy and personal branding
20:44 Marketing, content, and SEO strategies
24:20 AI's impact on content creation and marketing strategies
33:03 B2B marketing strategies and SEO effectiveness
34:32 Marketing strategies and avoiding burnout
38:47 Work-life balance and creativity.
45:08 Mentorship, community building, and partnerships for business growth
50:06 Marriage advice, community-building, and overcoming fear of vulnerability
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Ever wondered what it takes to excel in the B2B marketing and sales arena? My latest podcast episode featuring the insightful Tamara Kitic Yarovoy is a goldmine of strategies, tips, and real-world examples that will transform the way you approach marketing and sales in your business.
Tamara has spent the last 13 years sharpening her marketing knowledge and the last 7 years driving revenue for high-growth B2B SaaS organizations. She has also been leading demand teams at Vena Solutions and Meltwater.
She uses her hands-on experience with strategic planning to create persuasive, data-driven go-to-market strategies designed to build brands, generate pipeline, drive growth, and create loyalty. She also enjoys collaborating with sales, bridging marketing and sales alignment and often people wonder if her career started in sales.
She specialized in Go-to-Market Strategy, Digital and Global Marketing, Account Based Marketing, Demand Generation and User Acquisition.
She lives in San Diego with her family and she's a mom to a wonderful girl. She also enjoy cooking, spending time outside and she's currently obsessed with her garden; an apple tree, a lemon tree, and heirloom tomatoes to be exact.
Here’s what you’ll learn from this episode:
- The Journey from Volleyball to B2B Marketing Maven: Tamara shares her fascinating transition from an athlete to a marketing leader, highlighting the skills and mindset that propelled her success.
- Aligning Marketing with Revenue: Discover how staying close to revenue can revolutionize your marketing strategies, focusing on outcomes over outputs.
- Mastering Go-to-Market Strategies: Unpack the evolution of go-to-market approaches in the B2B space and learn how to adapt and thrive in today's dynamic environment.
- Leveraging Culture for Growth: Understand the critical role of company culture in driving fast, effective decision-making and fostering a high-growth environment.
- Sales and Marketing Alignment: Get actionable insights on bridging the gap between sales and marketing, ensuring that your teams are working in tandem to achieve common goals.
Whether you're a marketing professional, a sales leader, or a business owner, this episode is packed with valuable insights that will help you elevate your strategies, optimize your processes, and drive significant growth for your business.
Timestamps:
0:00 Marketing career path and growth
4:04 Job search strategies and company analysis
12:55 Go-to-market strategies in B2B marketing
21:53 Marketing operations, processes, and resources
29:40 Aligning marketing and sales teams for maximum revenue
33:47 Aligning marketing and sales teams for revenue growth
40:10 Marketing and sales alignment
48:53 Marketing and sales alignment for growth
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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In the latest episode of the Funky Marketing Show, I had the privilege of welcoming back Scott Marker for a riveting discussion that delves deep into the heart of B2B marketing, sales strategies, and the pivotal role of customer-centric approaches in driving sustainable growth.
This episode is packed with actionable insights, data-driven strategies, and real-world examples that promise immense value for listeners keen on elevating their marketing and sales efforts.
Scott is a Founder of MCA², B2B Sales and Marketing Growth Consultant, Trainer & Speaker, and 2x Author.
Here's a glimpse of what you'll discover:
- The shift towards customer-centricity in sales and marketing strategies.
- The impact of AI and referral partners in modern business ecosystems.
- Practical advice on building a culture of success that prioritizes customer satisfaction and long-term relationships.
By tuning in, you'll gain a comprehensive understanding of how to leverage these strategies to not only meet but exceed your revenue goals while fostering meaningful connections with your customers.
Connect with Scott:
LinkedIn: https://www.linkedin.com/in/scottmarker1/
BROKEN: How To Fix B2B Sales, Drive Profitable Growth & Win: https://www.amazon.com/BROKEN-Sales-Drive-Profitable-Growth-ebook/dp/B0BVGV9B9R
Timestamps:
0:00 Intro
0:15 Revenue obsession in B2B companies
6:42 Customer-centric approach to business success
12:59 Improving marketing and sales alignment
19:10 Improving marketing and sales collaboration
24:07 Marketing successes and strategies
29:24 Referrals and partnerships for business growth
34:03 Referral partners and their importance in business
38:32 Leveraging referral partnerships for business growth
42:35 Using chat and AI for marketing and sales
48:56 Sales strategies and AI implementation
55:19 Marketing strategies and growth loops
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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