Afleveringen
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"It's time to ditch the 'R' word," said Nik Wheatley last year in an article on Campaign that exposed the regional divide that exists in adland, and the danger of categorising everywhere outside of London as the 'regions'.
It was revealed that ÂŁ250m in billings has been lost from the North West to London in recent years, due to agencies relocations and advertisers bulling their business from northern agencies.
In this episode, Wheatley dials in from his Manchester media agency Notorious Communications along with deputy media editor Beau Jackson and editor Maisie McCabe. The episode is hosted by tech editor Lucy Shelley. They discuss the regoinal divide, its impact beyond client wins and media investment and what role intermediaries play. They evaluate the edge that agencies outside of London have over shops in the capital, what is needed to level the playing field and if we will see a battle of the independents this year.
Further reading:
Popping the London bubble
Manchester's media boom: 'Mancs genuinely believe they can change the world'
London media should wake up to the power of the regions
Why brands should look outside the London bubble
Brexit: It's time to get out of your London bubble and understand the nation
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At Campaign's Year Ahead Breakfast Briefing this Tuesday 14 January, industry leaders took to the stage to give their predictions, concerns and excitement for 2025.
This bonus episode includes the final panel of the event, moderated by deputy creativity and culture editor Charlotte Rawlings, with Chaka Sobhani, president and global chief creative officer of DDB Worldwide, Iain Tait, co-founder of Food Arts & Technology and Jonathan Kneebone, co-founder and director of Glue Society.
The discussion ranged from AIâs impact on creative processes to the importance of fostering individual talent and the evolving role of experiential marketing.
Further reading:
'Tap into the desire for individuals to be more individual': Year Ahead's creativity panel on 2025 ideas
Why 2025 could be the year brands move away from Meta
EssenceMediacom UK CEO says media clients want answers, not theory
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Zijn er afleveringen die ontbreken?
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After dominating news headlines throughout December, and likely well into 2025, it is all still possible for the Omnicom-IPG merger to fall through, repeating history from 2013 when Omnicom failed to merge with Publicis Groupe.
Campaign's editor-in-chief Gideon Spanier sat down in a global exclusive interview with John Wren, CEO of Omnicom, and Philippe Krakowsky, CEO of IPG, after they announced the all-stock deal on 9 December to create the world's biggest agency group. Since then, the share price of Omnicom declined 15%.
In this episode, Spanier is joined by editor Maisie McCabe and media editor Beau Jackson to ask the $31bn question: will the merger really happen?
Hosted by tech editor Lucy Shelley, the team discuss the regulatory obstacles the holdcos need to hurdle, a shrink in share prices, and the potential for divergent performance of Omnicom and IPG in 2025. Is the merger an attempt to "fight scale with scale", says Spanier, to compete with the power of tech companies. The team asks where it leaves R/GA and Huge after being held for sale last year and any signs that adland might see a repeat of the attempted Publicis merger.
Further reading:
The $31bn Omnicom-IPG deal has industrial logic but also many caveats
Omnicom-IPG merger: how the holdcos stack up in the UK
Interpublic sells digital experiences agency Huge
'The industry doesnât need another behemothâ: Stagwell CEO on Omnicom-IPG
Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
Everything we know so far about the Omnicom-IPG mega merger
Coming up in the Campaign calendar:
Media Week Live, 29 January
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How is adland going to change this year?
To get listeners ready for the year ahead, Campaign's editorial team give a taste of adland's predictions for the next 12 months, including which resolutions to give up and which take on in 2025.
Tech editor Lucy Shelley hosts the episode alongside editor Maisie McCabe, culture and creativity editor Alessandra Scotto di Santolo and deputy media editor Shauna Lewis.
After revealing their personal resolutions for the year, the team asks adland to give up cheesy collaborations for 2025 as well as the dream of certainty. McCabe hopes that brands might reconsider where they put their media spend and questions if "be bolder" is a good enough resolution.
Campaign will be releasing more Year Ahead content and agencies to watch over the coming weeks.
Further reading:
The Year Ahead 2025: Media owners
Eight media agencies to watch in 2025
Snog, marry, avoid: what kind of year was 2024?
Was 2024 the year of AI?
Will media buyers be the first victims of AI?
Barclaycard series was a credit to advertising
Coming up in the Campaign calendar:
Year Ahead Breakfast Briefing, 14 January
Media Week Live, 29 January
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"A lukewarm snog" might be how one Campaign journalist describes 2024, but how would you?
In the final episode of the year for The Campaign Podcast, the editorial team gathers one last time to recap the year and answer a very important, hard-hitting question: would you snog, marry or avoid 2024?
From the Post Office scandal and dartsman Luke Littler, to the Jaguar rebrand and a year of elections, a lot has happened in the past 12 months both inside and outside adland's walls.
Features editor Matt Barker tells us of his appreciation for (non-Saltburn) Barry Keoghan in Adidas' "You can't beat original" by Homeground. Premium content editor Nicola Merrifield recounts the year's most controversial moments including the banning of a Calvin Klein ad featuring FKA Twigs. Deputy editor Gemma Charles gets ready to sell her soul to Cadbury's and AI while editor Maisie McCabe remembers the brilliance of Channel 4's "Considering what?" campaign for the Paris Paralympics.
This episode was hosted by tech editor Lucy Shelley.
Further reading:
The Lists 2024: Top 20 film adsThe Lists 2024: Top five advertisersThe Lists 2024: Top 10 campaignsThe Lists 2024: Top five people movesThe Lists 2024: Top 10 brandsThe Lists 2024: Top 10 commercial chiefsThe Lists 2024: Top 10 mishapsThe Lists 2024: Top 20 creative leadersThe Lists 2024: Top four digital innovationsHosted on Acast. See acast.com/privacy for more information.
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Maisie McCabe, editor of Campaign UK and David Droga, founder of Droga5 and chief executive of Accenture Song, sat together on stage at Ciclope last month to discuss creativity, the evolving landscape of advertising and how to build meaningful connections between brands and audiences in the digital age.
"Creative to the bone," said Droga describing himself and how he feels holding a CEO role. He explained how the job of an advertising creative is to "do more" with the briefs they are given, creating transformative work.
In the 50-minute chat they discuss why Droga took the "stupid job" as chief executive being a creative, how adland should let AI be a part of what we do and who inspires him today.
Further reading:
'Creative people make the world worth living in': David Droga on advertising's futureExpanding in-house production won't rescue ad agencies' drowning business modelsDroga5 appoints Mark Green as global CEO and adds The Monkeys to network David Droga on moving from being a creative in business to building a business on creativityHosted on Acast. See acast.com/privacy for more information.
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2024 had big expectations when it came to artificial intelligence, but did the year live up to the hype... was it a year of "AI in action" as the IAB predicted or AI inaction?
Campaign's editorial team gathers in the studio in an episode hosted by Maisie McCabe, UK editor, while tech editor Lucy Shelley (and usual host) swaps over to be in the hot seat.
Also joined by features editor Matt Barker and deputy media editor Shauna Lewis, the four discuss the highs and lows of AI this year, including Coca-Cola's Christmas ad made by AI, which was Campaign's Turkey of the Week. They compare it to Vodafone's AI Christmas ad and recount other controversial AI moments from the year including Publicis' AI BS Bot and Under Armour's AI ad with Anthony Joshua.
The team discuss how AI has shaped the adland this year â Lewis reveals insights from her interview with Johnny Hornby, founder and chief executive at T&Pm, after it was fully acquired by WPP last month. He cited AI as a main driver for the sale.
Further reading:
Will the Coca-Cola ad deter brands from using AI in film?
Will media buyers be the first victims of AI?
Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder
Is 2024 a vintage year for Christmas ads?
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During the Paris 2024 Paralympic Games, Channel 4 set themselves the target of subtitling all the ads during the channel's coverage, beginning at a current level of 25%. After a huge effort, the broadcaster managed to achieve 60%.
In this episode, Channel 4's customer and commercial leader Amy Jenkins discusses how brands can do more to make ads accessible, the positive business impact this has and what, or who, is getting in the way.
Campaign's tech editor Lucy Shelley hosts the episode with media editor Beau Jackson and editor-in-chief Gideon Spanier.
Jackson brings insight from her contacts in the industry on the resistance within adland and if technology like AI can provide a solution. She discusses judging Channel 4's Diversity in Advertising Award and credits the organisations that are attempting to make positive change for accessible ads.
Further reading:
Itâs time for adland to make alt text a first thought, not an afterthought
Apple tugs at âheartstringsâ through latest spot promoting AirPods Pro 2 as hearing aids
RNIB 'hijacks' LadBible platforms to highlight experiences of blind people
Why agencies face tougher challenges to retain their All In Champion crowns
Is inclusive marketing a key driver for effectiveness? The results are inâŠ
Beyond the screen: why real-world accessibility for disabled people still falls short
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In this bonus episode, Charlotte Rawlings, senior creativity reporter at Campaign, is joined by Maisie McCabe, Campaignâs UK editor, to discuss this yearâs Christmas ads with some of the industryâs top creatives.
This Private View includes Chaka Sobhani, president and chief creative officer international at DDB Worldwide, and David Kolbusz, chief creative officer at Orchard. They chat all things festive alongside Richard Brim, outgoing chief creative officer at Adam & Eve/DDB. Brim recorded the podcast before announcing his departure from Adam & Eve/DDB.
The gang discuss Christmas spots for the likes of The Entertainer, McDonaldâs, Tesco and Etsy. The guests even discuss Agent Provacteur's shameless time travel to the era of âlad magâ culture (not suitable for work) and Kolbusz compares the Disney short to a salmon sandwich.
Further reading:
Disney Christmas ad by Adam & Eve/DDB shows friendship between boy and octopusThe Entertainer Christmas ad showcases fickle nature of kids with toysGingerbread-fuelled Tesco ad touches on grief during the festive periodMcDonaldâs lights up festive season with âsatisfyingâ Christmas campaignFind Waldo in Etsyâs holiday campaignWaitrose & Partners campaign conjures up star-studded festive mysteryChristmas 2024 round-up: Watch all the festive adsComing up in Campaign's calendar:
Media Week LiveCampaign 40 Over 40Hosted on Acast. See acast.com/privacy for more information.
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DING, DING, DING! Adland's agencies have entered the ring.
In this episode, Campaign's editors of creativity, media and tech battle it out to determine which discipline should be the lead agency for clients.
The team discuss how client relationships have changed over the years, how different budgets might change which discipline would lead and whether there should be a lead agency at all.
Taking up the fight for creative agencies is Alessandra Scotto di Santolo, creativity and culture editor. For media, its media editor Beau Jackson and for social and digital agencies, it's the podcast's host and Campaign tech editor Lucy Shelley. Maisie McCabe, UK editor at Campaign also joins the argument for a perspective on the differing client relationships between creative and media agencies.
Further reading:
Energy Networks Association consolidates creative and media accounts into WPP
What are the benefits to appointing media and creative agencies at the same time?
Santander reviews global creative and media accounts
Asda launches review of creative and media accounts
Pitch Update: Sky, Asda, Pets At Home, Interflora, Motorway, RM Williams and more
Coming up in Campaign's calendar:
Media Week Live
Campaign 40 Over 40
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Campaignâs editorial team take to the studio clad in Christmas jumpers and novelty antlers to chat about this yearâs crop of festive ads.
A wave of ads have dropped over the last few weeks, including the likes of John Lewis, Waitrose, McDonaldâs, M&S, Coca-Cola, Amazon, Tesco and Sainsburyâs.
In this episode, the team discusses some standout work as well as other spots that didnât quite hit the mark. Guests also debate whether John Lewis still holds the yard stick when it comes to quality Christmas ads, argue the value of revisiting old strategies and praise the power of music.
Campaign's tech editor Lucy Shelley is joined by Maisie McCabe, UK editor, Alessandra Scotto di Santolo, creativity and culture editor, and Charlotte Rawlings, senior creativity reporter.
Further reading:
âWonderful nostalgiaâ, âlittle annoyancesâ, âbrilliantly chosen trackâ: creatives react to John Lewis Christmas adJohn Lewis Christmas ad depicts 'magical journey of memories' between sistersWaitrose & Partners campaign conjures up star-studded festive mysteryMcDonaldâs lights up festive season with âsatisfyingâ Christmas campaignSainsburyâs and the BFG serve up a 'phizz-whizzing' Christmas feastGingerbread-fuelled Tesco ad touches on grief during the festive periodCoca-Cola unveils âHolidays are comingâ ad made by AIAmazon's Christmas campaign puts theatre caretaker's talent centre stageM&S Food's Sharry Cramond hails consistency as Dawn French's festive fairy returnsM&S Clothing & Home ad imagines Christmas inside a snow globeFind Waldo in Etsyâs holiday campaignHosted on Acast. See acast.com/privacy for more information.
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The jury is out and the 2024 awards season is drawing to a close â with adland celebrating the best work of the year at the Campaigns Big Awards 2024 last week.
In this episode, tech editor Lucy Shelley catches up with co-chairs of judges Charlene Chandrasekaran, executive creative director at TheOr, and Nicholas Hulley, chief creative officer at Abbott Mead Vickers BBDO. Alongside Campaign's UK editor Maisie McCabe, they dissect what happened on the judging days and what makes award-winning work in 2024.
Chandrasekaran explains her sausage analogy mentioned in her speech on the night while the duo reveal what they'd like to see in next year's awards circuit including how brands and agencies need to "stick their necks out" and have a bit more "teeth".
Later on the episode, Shelley chats with the big winner of the night Mother, which picked up the grand prix Agency of the Year award as well as five more gongs for its work with Uber One, KFC and Ikea. Katie Mackay-Sinclair, partner at the creative shop, discusses Mother's winning ingredients, why long-term partnerships make the difference and finding the space to take risks.
Other big winners on the night included McCann, Saatchi & Saatchi, Adam & Eve/DDB and PepsiCo's Sips & Bites.
Further reading:
Campaign Big Awards 2024: winners revealed
Uber's and Motherâs partnership demonstrates the value of being annoying
Uber taps Robert De Niro and Asa Butterfield for Uber One spot
KFC and Mother tap into modern anxieties for first phase of brand relaunch
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Campaign's editorial team gather in the studio to question how to launch a successful ad agency.
This year we have seen exciting start ups include Uncharted founded by the female trio (Fern Miller, Hattie Matthews and Laura Jordan Bambach) and Publicis Groupe launching LeShop with 80 staff working across 20 brands. However, in the last five years, data from Avid Panda suggests that 42.5% of new marketing companies have closed and advertising agencies are the hardest to run, with a business mortality rate of 43.9%.
In this episode, the team discusses what happens after an agency is launched, how do you scale and is a sell a measure of success, with comments from James Murphy, founder and chief executive of New Commercial Arts, which he recently sold to WPP, after selling his previous shop Adam & Eve to DDB in 2012.
Hosted by Campaign's tech editor Lucy Shelley, she is joined by editor-in-chief Gideon Spanier, deputy editor Gemma Charles and features editor Matt Barker.
Further reading:
What makes an agency brand?
Croud sells majority stake to boost M&A âwar chestâ in ÂŁ180m-plus deal
Would an agency by any other name taste as sweet?
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As Black History Month draws to a close, Campaign's editorial team is questioning has adland lost its commitment to DEI, and if so, why?
After George Floyd's death in 2020, the advertising industry saw a flurry of activity and investment. In this episode, Campaign's tech editor Lucy Shelley is joined by deputy editor Gemma Charles to take a look at what adland has done in the four years since. They are joined by special guests Asad Dhunna, founder and chief executive of The Unmistakables, and Sonia Gilchrist, senior business director and head of DE&I at VCCP.
They discuss why the agency world isn't set up for diverse talent, Heinz' errors in advertising and how adland can recapture the spirit of 2020.
Further reading:
Following the Heinz rows, how should brands respond to accusations of racism?
Heinz faces backlash over negative stereotypes in ad
How to fix the deprioritisation of DE&I
The deprioritisation of DE&I in adland: âYou talk about race and you see people glaze overâ
School Reports 2024: One step forward, two steps back for diversity
Adland has BAME talent
Four years on, adland's diverse talent speaks out on challenges, change and next steps
Chloë Davies officially launches It Takes A Village Collective
Up next in the Campaign calendar:
Campaign Big Awards (5 November)
Campaign In-Housing Summit (5 November)
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A Campaign feature revealed the proportion of people experiencing or witnessing bullying and harassment in adland has increased from 34% in 2023 to 47% this year.
This episode speaks to Lorraine Jennings-Creed, director of wellbeing services and culture change at Nabs, who delves into the issue, digging up why the ad industry has a problem and if it might be getting worse. She talks about how power dynamics in the industry intensify issues of bullying and harassment and what impact this has on businesses and people in adland.
Hosted by Campaign's tech editor Lucy Shelley, Jennings-Creed is joined in the studio by Campaign's UK editor Maisie McCabe and culture and creativity editor Alessandra Scotto di Santolo.
They discuss instances that occurred at Cannes Lions Festival of Creativity this year and what role event organisers should play, including a conversation with Dagmar Bennet, new business and brand partnerships director for Brixton Finishing School, who came forward after experiencing harassment this year. She discusses how the industry has reacted to her openness four months on.
Nabs is a support charity for people in advertising and media, and has been around for over 100 years.
If anyone has experienced bullying or harassment or is in need of support, please call Nabs advice line on 0800 707 6607.
Further reading:
Nabs launches training for managers in mental wellness
Never mind 'wellness', it's time to properly focus on mental health
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The Media Week Awards 2024 took place last Thursday with a theatrical show, Rylan Clark and almost 1000 people in attendance. As one of the most prestigious awards in media, and one of the rowdiest nights in the calendar, this episode catches up with the chairs of judges and top winners on the night.
Hosted by Campaign's tech editor Lucy Shelley, the episode begins with a catchup the morning after with media editor Beau Jackson and deputy media editor Shauna Lewis. They discuss some of the standout moments of the night and also give a backstage look into the judging days that preceded the event.
After their chat, the episode features Lewis on the ground at the awards talking to chairs of judges David Amodio, head of video sales specialists for Northern Europe at Amazon, and Laura Fenton, UK chief executive of Omnicom Media Group. With a G&T in hand, they discuss what makes a winner and the trends seen in the shortlists this year.
Lewis then braved a few midnight interviews with the winners of the biggest awards â Media Agency of the Year and Sales Team of the Year. These were won by MG OMD and Telegraph Media respectively. They discuss why they think they won this year and what it will take to win again.
The Media Week Awards 2024 were in partnership with Infinitum Entertainment, Alight Media, Bauer Media, Clear Channel, Mail Metro Media, Outernet, Radiocentre and Reach Solutions.
Read more about the awards and the winners here: Media Week Awards 2024: winners revealed
Find out more about:
BRiM (Black Representation in Media)
Campaign Big Awards (5 November)
Campaign In-Housing Summit (5 November)
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In a Campaign feature on hybrid working, Thom Binding, co-founder of the Creative Communications Workers union, said culture is âa manipulative term defined by managementâ, often to enforce compliance, rather than genuinely foster a positive work environment.
In this episode, the Campaign editorial team talk through the culture conundrum, with examples of manipulative culture as well as supportive, and why bad practices still exist.
Hosted by tech editor Lucy Shelley, the studio welcomes features editor Matt Barker, media editor Beau Jackson and deputy editor Gemma Charles. The team discuss how culture impacts creativity, what the new generation want and what agency leaders can do to improve.
Further reading:
One in six agencies increased number of office days in 2023
Is hybrid working killing creativity?
Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days
Omnicomâs John Wren on the future of work, the business and succession plans
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Publicis Groupe's chief executive Arthur Sadoun breaks his six-year silence from public speaking in the UK at Campaign's inaugural Campaign Live event.
Opening the conference opposite Campaign's UK editor-in-chief Gideon Spanier, Sadoun is questioned on how to sell creativity and what has made Publicis Groupe "extract itself from the agency pack".
In this episode, Spanier and tech editor Lucy Shelley have a brief chat about the interview before heading into the session from the event. The discussion begins with Sadoun making a joke as he sits down in stage about buying Stagwell, who are projected behind him as a sponsor of the event. "I'm not going to buy them," he said.
The question from the audience came from financial analyst and Campaign columnist Ian Whittaker, who asked about the value of creative and how if clients are prepared to pay for it, that could add to the agenciesâ share price value.
Further reading:
Arthur Sadoun: 'I have never won a pitch without a creative idea'
Arthur Sadoun on defying doubters, Q2 revenue upgrade, âvery highâ staff bonus pool and Paris Olympics
Publicisâ mocking âtaking the BS out of AIâ film goes down badly with agency rivals
M&A rumour mill is buzzing as Publicis pulls ahead of agency pack
More from Campaign Live:
Adam & Eve/DDB's Richard Brim says industry's creative âlow pointâ is an opportunity
Ads 'must accurately represent target audience' say Campaign Live panellists
Black creatives recount 'unapologetic' pushes for industry change
Monzo's AJ Coyne: âCreativity is the way to differentiate yourselfâ
NatWest chief design officer: AI makes brands âmore creativeâ
Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors
âIt all comes down to trustâ: KFC and Mother on how to create a cult
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Is true, and fair, cross-media measurement possible?
ISBA launched its cross-media measurement platform Origin into beta trails last month, following successful alpha trials in 2023. However, the launch of Origin has thrown some questions and controversies into the air.
In this episode, Campaign's media duo (Beau Jackson, media editor, and Shauna Lewis, deputy media editor) are joined by editor Maisie McCabe to discuss what the concerns are for broadcasters, how the industry is reacting and the complications of measuring views on TV vs digital.
Hosted by tech editor Lucy Shelley, the team discuss Google and Meta's involvement, why it doesn't include Barb data and who else is also attempting to achieve true cross-media measurement.
Further reading:
ISBA starts beta trials of Origin cross-media measurement platform
Media360: NatWest CMO criticises broadcaster scepticism of ISBA's Origin
As phase four launches, what do broadcasters think of ISBAâs Origin?
First phase of Project Origin testing 'exceeds expectations'
Industry shows caution as ISBA's Origin claims proof-of-concept milestone
ITV and Channel 4 unite with Sky for TV ad measurement tool CFlight
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Is it risky for brands to pick a new agency without a proper pitch process, or is it time to reevaluate how agencies win business?
Last month B&Q appointed Leo Burnett without a pitch, pushing out the incumbent Uncommon Creative Studio who had held the account since 2019. In this episode, Campaign's editorial team investigate the risks and benefits of a pitchless process, what is considered good practice and how it impacts creativity.
With Campaign editor Maisie McCabe, deputy editor Gemma Charles, and deputy media editor Shauna Lewis, this episode looks into the role of intermediaries, why public sector clients are mandated to have a pitch process, and what happens to the incumbents when agencies are picked without a pitch. The episode is hosted by tech editor Lucy Shelley.
Further reading:
Why the Pitch Positive Pledge remains a diamond in the rough
Specsavers shows Pitch Positive Pledge commitment with OMD reappointment
Mother calls on clients to shorten pitch process at chemistry meetings
Tesco moves ÂŁ110m account to BBH
Hosted on Acast. See acast.com/privacy for more information.
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