Afleveringen
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#072: The true wins from having an online course - the stacking revenue, the customer wins, the testimonials and case studies, the true time and financial freedom - don't get realised by so many. Today, I'm diving into why.
The big shift I recommend when making your online course plansHow to really reap the rewards from all that work you put into your first launchThings you need to overcome to see the huge success that you see the big players getting with online courses
In this episode, I share:Enjoy the episode!
Lou xx -
#071: It may feel a little bit crazy to not have your online course available for sale all the time, I hear you! Today's listener q is from someone who wants to live launch, but wants to make sure she's not missing out on sales in between launches.
How I successfully sell my online course in between launchesWhat elements need to be in place to encourage course salesDeciding on whether a live launch or evergreen model is best for you
In this episode, I break down how you can use live launching, but also not miss out on sales that came your way in between times.
In this episode, I share:Find the shownotes here:
https://loublakely.com/live-launch-salesEnjoy the episode!
Lou xx -
Zijn er afleveringen die ontbreken?
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#070: I've recently made the decision to stop offering one on one coaching in my business - despite it currently being my biggest source of revenue.
Why everyone thinks that 1:1 coaching is best for them but it’s not always the best for results (from a client perspective)Why my journey from 1:1 to group coaching and online courses matters to youMy plans for the future!
In this episode, I share why.
You will hear:If you want to join the waiting list for my upcoming online course, you can do so here:
https://www.loublakely.co/launch-course-waitlist
Send me a DM on Instagram here:
https://www.instagram.com/loublakely_/
Enjoy the episode!
Lou xx -
#069: A huge part of online course success is making sure your customers achieve success and then naturally become raving fans!
Why you must keep your ideal client front and centre when it comes to designing the learning experience.We debate on whether or not students can succeed in a self-study situation, and what you can do to help them achieve the outcome. A top tip to cut the fluff out of your course content to deliver results in less time - this is gold!
But how do you do that?
It's about setting up the course content in a way that allows your customers to get results. I invited instructional designer Maria Doyle onto the show to discuss HOW to actually do this.
There are so many great tips in this episode if you are wanting to improve the learning experience you're delivering to your students.
In this episode, you will hear:View the shownotes here to access the resources mentioned in this episode:
https://loublakely.com/maria-doyleEnjoy the episode,
Lou xx -
#068: Preselling your online course before you create it can feel like risky business. But it's actually riskier not to presell. In today's episode, I share simple tactics that are going to help you do it with confidence.
Simple tips that are going to help ease the discomfort around preselling and make it work well for you AND for your audience. If you should share that you're preselling the course with your audience Setting up your own systems in advance so that you can create with ease.
In this episode, you will uncover:Check out Create Your Dream Offer here:
https://loublakely.thrivecart.com/dreamoffer/
Check out the free email series I mention in today's episode:
https://www.loublakely.co/knowledge
View the shownotes here:
https://loublakely.com/presell-online-course
Enjoy the episode!
Lou xx -
#067: It's essential to have a list of people to launch to. But how do you get that without spending months or years on it, and not launching in the meantime? Today I share some tips that are going to fast track this process for you, so you can get your course out there much faster.
How to fast track the process of growing your email list if you're starting from scratch Things to consider when putting together a free lead magnet Finding list growth opportunities that are right under your nose.
In this episode, you will uncover:Check out Create Your Dream Offer here:
https://loublakely.thrivecart.com/dreamoffer/
View the shownotes here:
https://loublakely.com/email-list-jumpstart
Enjoy the episode!
Lou xx -
#066: Now that we've covered off what worked and what didn't in 2023 (see the previous episode), it's time to look at what's ahead!
What’s IN for online course creators in 2024
In this episode, you will uncover:
What’s OUT for online course creators in 2024
My advice on what to focus on for the coming year, based on what I noticed in 2023 being behind the scenes in multiple launches.View the shownotes here:
https://loublakely.com/66
Enjoy the episode!
Lou xx -
#065: In this episode, I wrap up 2023 from an online course creators perspective. I review things that I saw working, and not working, in the year that was. This insight is based on the industry as a whole, but also what I saw behind the scenes in my clients launches.
I think it’s really important to look back at the big themes of the year, so you can gauge what’s changing in the industry, so that you can use these to your advantage in 2024! There’s no doubt things are changing, so tune in.
In this episode, I share:
The key themes I noticed in 2023 when it comes to creating, launching and scaling online courses, from behind the scenes with my clients, my own business and the industry as a whole.What worked really well in 2023 that you can use to your advantage to succeed in 2024.Things that online course creators really struggled with in 2023 that may have worked well in the past.You can view the shownotes here, which include all the resources I mentioned on today's episode:
https://loublakely.com/65
Enjoy the episode,
Lou xx -
#064: I wrote this blog post back in 2016 which seems like an age ago (especially when it comes to the internet). When I re-read this post recently, I was shocked by how relevant nearly every single point was, considering the huge number of changes we've seen in that time.
It really does show that business fundamentals do not change.
In today's episode, I go through the 23 things and chat about from a course creator perspective.
There's some great nuggets in here, and business learnings you can use to grow your own business.
You can read the original blog post here:
https://loublakely.com/small-business-marketing-23-things
Enjoy the episode,
Lou xx -
#063: Launching by posting a few times, talking about your offer every day, and sending out emails is literally throwing spaghetti at the wall and hoping it will stick. And for most people, it doesn't work.
Key strategic decisions to craft a journey for your potential customer What to do instead of simply showing up, creating hype and talking about your offer over and over againWays you can improve the appeal of your offer without having to create another course
Instead, it's about creating a strategic journey for your potential customer...one where they are interested in what you have to say because it's relevant, one where they want to show up for your free event, because it delivers value, and one where your offer is an absolute no-brainer.
This all comes back to strategy.
In today's episode, I'm diving into launch strategy that sells!
In this episode I share:You can check out the VIP Launch Strategy Day here:
https://loublakely.com/vip-day
Enjoy the episode,
Lou xx -
#062: Are you wondering if creating an online course is the right move for you?
There are some telltale signs if an online course is right for you, right now, and I share them with you in this short but punchy episode.
In this episode, I share:
Key signs that now is the right time to finally create that online course. How an online course can help with a planned or unexpected time away from your business. How I knew it was time to switch up my business modelTune in if you're interested in creating an online course in your business!
Enjoy the episode,
Lou xx -
#061: As a business owner, it's absolutely essential to be all over your numbers, to be able to pay yourself, make a profit, and pay yourself. But how exactly do you make sure all of this happens?
Why Profit First is a must-have business system for course creators, and how to implement it into your business. How to achieve Cash Flow Clarity using Profit First. Steps you can take to improve your business cash flow. Her journey from creating her online course to now having over 300 students.
On today's epsisode, I'm interviewing Amy Bett, Profit First professional, course creator and owner of Lady Without Limits.
In this episode, Amy shares:You can connect with Amy by going to her website:
https://amybett.com/
Enjoy the episode!
Lou xx -
#060: In this episode, I dive deep into resilience, consistency, and business upgrades from within my own business. Whether you're facing hurdles in your projects, and progress is slower than you imagined, or you're trying to get better at "consistency", this episode is packed with insights to keep you on the path to success.
In this episode, I share:
The impact of making tweaks within your projects rather than throwing in the towel. My visualisation technique I’ve used to become consistent with my podcast. Behind-the-scenes insights into my new podcast and business branding.If you're after a dose of motivation today, this is the episode for you!
Enjoy it!
Lou xx -
#059: Are you an online course creator struggling with low completion rates? In this episode, we dive deep into strategies that will not only boost your course completion rates but also leave your students raving about their learning experience.
In this episode, you will:
How to set up and measure a course completion rate, giving you valuable insights into your students' progress.Discover different ways you can add rewards, accountability, and motivation into your course to keep your students engaged from start to finish.Explore various course structures that are guaranteed to help your students achieve the results they desire.Don't miss out on these invaluable tips to uplevel your online course delivery and see your students succeed like never before.
Enjoy the episode,
Lou xx -
#058: If you sat down and brainstormed what you could create an online course about, you'd probably end up with 10 different options.
The difficulties you will face if you have two many different online courses and offers in your business. What kind of online course you should absolutely avoid if you want to see success.My step-by-step strategic approach to creating a product suite that will skyrocket your revenue.
So should you go ahead and create all 10 different courses, or are you better to focus on one?
And what should that one course be?
This is something I hear so often, so I'm diving into it in this podcast episode.
You will learn:Enjoy!
Lou Blakely -
#057: Heading into another launch and want to upgrade your results? This episode is full of practical tips and strategies to get you there.
How to make the most of the launch traffic you're already getting
You will learn:
What content to share in your prelaunch runway
How to keep the people who sign up to your masterclass or challenge engaged before your launch event kicks off.The blog post I refer to in this episode is here:
https://www.louiseblakely.com/landing-page-conversion-rateEnjoy the episode,
Lou xx -
#056: Ever wondered how the power of your voice can amplify your business? Wonder no more! Join me as I interview Sally Prosser, an acclaimed voice and public speaking coach, who opens up about her passion for speaking, the profound impact it has had on her business, and how you can leverage your voice to make a real difference.
3 tips to start sharing your voice more onlineHow to reframe your relationship with social media so you can use it grow your business A unique strategy for moving past the fear of judgement The ways that Sally has learnt to deal with haters online, and how you can move past the fear of getting hatersHow to show up consistently online, even when you don't feel like it
In this episode, you will learn:Enjoy the episode.
About Sally Prosser
Sally Prosser is a voice and public speaking coach. Over the past 20 years she's helped hundreds of professionals speak with more confidence, had a career as a TV reporter and built a community of more than 300 thousand on TikTok.She's a TEDx Speaker Coach, an expert on using a hairbrush as a microphone and in 2020 was named Young Entrepreneur of the Year for PR and Media in Queensland.
Sally is your one-stop-shop for everything speaking. From gaining the confidence to put yourself out there…to producing a strong voice…to crafting speeches for the stage…and designing strategy to get your spoken message heard. And with a strong belief that our voice is the organ of our soul, she's all about finding your unique voice and speaking from the heart!
To discover more about Sally and how she can help you speak up for your business:
Follow Sally on InstagramCheck out her website
Enjoy the episode!
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#055: If you want to create and launch an online course so you can have more freedom in your business and life, it's important to get started on the process.
What's really behind thinking that you don't have time right now or "I'll do it next year". A huge mindset shift that will get you excited about your first launch (instead of fearing it). How to create a launch funnel that suits you (and it doesn't HAVE to include social media.
We all know this, so why do we often hesitate because we're worried that no one will buy? Or think that next year will be a better time, because we'll have things sorted by then.
In this episode, I'm sharing my insight from inside the launch trenches with my clients.
You will learn:If you're interested in learning more about Launch and Thrive, you can find out all the details here:
https://www.loublakely.co/launch
Enjoy the episode,
Lou xx -
#054: If you're thinking about creating an online course, but you also feel like it's very competitive out there...you're not imagining things. The online space has definitely gotten noisier.
Why what you are seeing online is not a true representation of what your customers are seeing, so it's not as crowded as you think.Specific ways you can become the obvious choice for your ideal customer in a crowded market. Using the tiny details to your advantage.
However the online education industry is booming. And there are projections that it will continue to grow on a large scale. So there is space for you, there is space for what you teach, and there are people out there who need to hear from you.
It's all about strategically standing out. And that's what I dive into in this episode.
You will learn:You can join the bootcamp here:
https://www.loublakely.co/bootcamp
View the shownotes here:
https://www.louiseblakely.com/54Enjoy the episode,
Lou xx -
#053: Are you unsure how to turn your existing service or what you do as a freelancer into an online course that you love and does your work justice, but also is in high demand and will deliver the results for your business?
Why I believe that you loving your course is just as important as there being demand for your course, and how you can gut check the offer first before you create it. The things you need to know about your audience BEFORE you start creating your online course offer Bringing it all together so that you can create the right course that will generate sales, get results for your customers and also has longevity in your business
Look no more, because what I'm sharing on this episode will give you the clarity you need.
In this episode, you will learn:I hope you enjoy this episode.
Lou xx
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