Afleveringen
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Welcome back Product Bosses In this heartfelt coaching session, I work with Meyla Ruwinâcreative entrepreneur and founder of Beksan Designsâto dive into a different kind of strategy: one that starts with her ideal life. After experiencing profound personal loss, including the passing of her sister and co-founder, Meyla is now reimagining what success means to her. Her dream? A life filled with family connection, travel, self-care, and the kind of freedom that lets her play tennis in the morning and dream big in the afternoon.
But even with a thriving business and years of coaching under her belt, Meyla admits sheâs still juggling distractions, struggling with time management, and figuring out how to truly embody her next-level self without doing more. Sound familiar? This episode isnât about spreadsheets or sales tactics. Itâs about creating alignment, collapsing time, and shifting from âdoingâ to âbeing.â
So if youâve ever felt like youâre running toward your dream life but havenât quite stepped into it yetâthis oneâs for you. Get ready to reflect, journal, and rethink how youâre spending your most valuable currency: your energy.
Key Takeaways from this episode:
Your business should support your lifeânot the other way around.Energy is your most valuable asset. You donât need to do more to growâclarity and focus are the real game changers.Resources:
Learn more about Beksan Designs and show Meyla some love! Follow Meyla and her product-based business on Instagram by clicking here.Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!Say hello to the Accelerate Your Sales podcast bundle. Itâs my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Welcome back Product Bossesâand wow, this is a big one! Weâve officially hit 700 episodes, and Iâm still pinching myself. In this episode, Iâm taking you behind the scenes of how we got here, from the early, messy days of starting the show to the evolution of leading the business now solo. Iâll reflect on what Iâve learned, whatâs changed, and the deep gratitude I feel for each of you who has listened, supported, and grown alongside me.
This episode is a celebrationâbut also a masterclass in what it really takes to build a sustainable, resilient product-based business. I share some of the biggest truths that have stood the test of time: why bestsellers beat out more products, how diversified sales channels are key, and why profitability matters more than popularity. Plus, Iâm giving you 7 of the most powerful mindset shifts Iâve picked up over the past 700 episodesâbecause I want you to keep moving forward, no matter where you are on your journey.
Whether youâve been with us from episode one or just found your way here, thank you. This episode is packed with truth bombs, inspiration, and that nudge you might need to take your next bold step. Letâs celebrate 700âand dream even bigger for whatâs next.
Resources:
Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!Say hello to the Accelerate Your Sales podcast bundle. Itâs my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Zijn er afleveringen die ontbreken?
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Welcome back, product bosses! I Today Iâm re-airing a crowd favorite coaching session with Breanne of Texas Cork Company, who is business partners with her mom, and sells a variety of cork-made products and accessories! If youâve been struggling with figuring out how to increase your sales and get more people to discover your business, thatâs exactly what weâre going to be discussing!
Breanne and her mom have been getting most of their sales from in-person events, but they donât have the space to grow further with always showing up in-person which is why they are wondering how they can get more people to discover their business without adding more events to their plate!
Together, we dive deep into nailing your niche and ideal customer, two of the core foundational steps, why you NEED to know your best path to profit, and why sometimes hiring is the next best step, if you need to get some of your time back!
Tune in as we discuss how Breanne can make some changes in her business, if she wants to keep growing to reach that next level.
Resources:
Learn more about Breanneâs product at Texas Cork Company Follow Breanneâs business journey on InstagramAccess your FREE Delegation Worksheet to feel more organized, find an easier way to delegate, and get back your precious time to spend more time doing what you love! My FREE Delegation Worksheet is the perfect way to buy back your time. Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Hey there, Product Bosses! Have you ever looked at your pricing and thought, âThereâs no way I can make money like thisâ? Youâre not aloneâand the truth is, most product-based business owners arenât priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or your own website, if your pricing doesnât support growth, itâs going to feel like youâre constantly spinning your wheels.
In this episode, Iâm breaking down the common pricing mistakes that are keeping you from profit. Weâll cover why setting your prices based on âwhat feels fairâ or what your competitors charge is a recipe for burnout. I also share the exact formula I teach inside my programs that works across all sales channelsâfrom wholesale to direct-to-consumerâand how you can start applying it today.
If youâre tired of feeling like your business is running you, this episode will show you how to take control of your pricing, boost your margins, and finally build a business that grows with youânot against you.
Key Takeaways:
This episode is your roadmap to:
Understanding the real reason your pricing isnât workingâand how to fix it.Using a proven pricing formula that allows you to grow across multiple platforms.Building margins that support ads, discounts, and sustainable profit.Resources:
Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:
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Overwhelmed by your never-ending to-do list? Youâre not alone. In this episode, I coach Sandy Palisch, the founder of Simply Organic Soap, on what it really looks like to delegate inside a product-based businessâand how to start letting go without losing control. Whether youâre still a solo-preneur or youâve got a small team, learning how to shift from âdoerâ to âleaderâ is the key to growing your business without burning out.
Sandy has been doing it all herselfâmaking every product, answering every customer, and juggling every task. But as her business grows, itâs clear that something has to change. I walk her through the mindset, systems, and baby steps she can take to confidently delegate and protect her time. If youâve ever said, âItâs just easier if I do it myself,â this episode is going to challenge youâin the best way.
Tune in to learn how to streamline your daily work, step into the CEO role, and make space for growth in your business.
Key Takeaways from this episode:
How to Delegate Like a CEO
Doing Everything Yourself Isnât SustainableTime Tracking Reveals Your Biggest Time DrainsStart Delegating by Offloading Tasks You Don't Need to TouchHiring Doesnât Have to Be Full-Time or ExpensiveCreate simple SOPs (Standard Operating Procedures)Resources:
Learn more about Simply Organic Soap Follow Sandy and Simply Organic Soap on Instagram by clicking here.Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:
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Hey hey, Product Bosses! Are you standing on the edge of something big? That buzzing fear in your gut might not be a red flag⊠it might be the sign youâre about to step into your next level. In this episode, Iâm getting personal and sharing what it really feels like to walk through fear in business. Whether youâre about to raise your prices, finally launch your product, or take a bold step forward, I want you to hear this: fear isnât failureâitâs transformation in motion.
Iâve been there myselfâquestioning whether I could really charge more for a program I poured my heart into, wondering if people would see my worth. But leaning into that discomfort helped me grow into the role I was meant to playâas a leader, a coach, and the visionary behind The Product Boss. Iâve learned that fear shows up right before the breakthrough.
So if youâre in that in-between space right nowâif your heart is pounding and your doubts are loudâI want you to know: youâre not alone. Youâre close. Let this episode be the push you need to keep going. I believe in you.
Resources:
Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Welcome back, Product Bosses! In this episode, I coach the amazing Sherinata, founder of Karelia Creations, a brand that makes stunning Shungite jewelry and EMF protection products. Sheâs built a solid Amazon presenceâbut recently took a massive hit when her best-selling product was knocked off by her former manufacturer. Yep, itâs as bad as it sounds.
We dive deep into what to do when you're copied and how to stay focused when your business gets shaken. I help Sherinata get clarity by revisiting her best sellers, identifying her true ideal customer, and refining her product positioning to stand out stronger than ever. This is about more than recoveryâitâs about reinvention.
If youâre facing a business roadblockâor fearing you might one dayâthis episode will give you the confidence and tools to keep going. Because when your brand is clear and strong, no knockoff can take your place. Letâs dig in.
Resources:
Learn more about Karelia Creations https://kareliacreations.com/.Follow Sherinata and Karelia Creations on Instagram by clicking here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Hey hey, Product Bosses! Letâs talk about something that so many product-based business owners feel but donât always admit: the fear that selling is somehow sleazy. Maybe youâve hesitated to send that email, post on social, or make the offer because you didnât want to come off pushy. Iâve been thereâand Iâve heard it over and over again from our students. But hereâs the truth I want you to take in today: selling isnât manipulation, itâs service.
In this episode, I walk you through how to shift from shame to service by seeing selling not as something you do to someone, but for them. When you truly understand your customerâs needs, when your product solves a problem or fulfills a desire, not sharing it becomes the real disservice. Youâll hear me share real examples, practical mindset shifts, and how to align your brand and message so your product speaks directly to your ideal customerâs heart.
If youâre ready to stop hiding and start selling with purpose, this episode will speak right to your soul. Letâs build that bridge between your customer and your productâbecause the solution they need might be the one youâre afraid to offer. And if you want to go even deeper, doors are open to Standout Society! Iâd love to welcome you in.
Resources:
Join me inside Standout Society and get the clarity your business deserves.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Hey hey, Product Bosses! In this episode, Iâm coaching the incredible Francina Kahl, founder of Be Still Teaâa purpose-driven brand built around stillness, presence, and emotional connection. Francinaâs journey began in 2020 through a personal healing experience, where steeping loose-leaf tea became her daily practice of stillness. Her business has since expanded into tea ceremonies, coaching, and community, all rooted in helping people reconnect with themselves.
Now, Francina is entering a season of transformation. Sheâs moving her family of seven across the world and facing a pivotal question: how do you run a product-based business when your physical presence can no longer be at the center of it? We unpack what it means to scale impact while simplifying operations, and how to stay aligned with your purpose through it all.
This episode will inspire anyone navigating change or craving more intentionality in their business. Whether youâre feeling the weight of logistics or questioning where your passion truly lies, Francinaâs story will remind you of the power of purpose and the importance of creating from the heart. Letâs dive in.
Resources:
Check out Francinaâs tea selection and learn about her story here.Follow Francina and Be Still Tea on Instagram by clicking here.Join me inside Standout Society and get the clarity your business deserves.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Hey hey, Product Bosses! I know what itâs like to be out there posting, emailing, launching, and still wondering why the sales just arenât coming in. In this episode, Iâm getting real with you about why your business might feel like an uphill battleâand no, itâs not because youâre not working hard enough. Itâs because you might be missing clarityâin your brand, your message, and your customer connection.
I share a personal story of a time when I thought I had done everything right for a launchâbut it flopped. It wasnât until I got super clear on who I was talking to, what I wanted to be known for, and how my product was different, that things started to turn around. And I didnât change the productâI changed the message.
This is your reminder that youâre not broken and your business isnât either. You might just be at a turning point. So if youâre ready to stop spinning your wheels and start selling with more confidence and ease, Iâve got you. Plus, if youâre ready to take this work even deeper, the doors are open to Standout Societyâmy signature program to help you build a brand that truly stands out.
Resources:
Join me inside Standout Society and get the clarity your business deserves.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Hey hey, Product Bosses! Today Iâm coaching Jen, the incredible founder of Corkscrew Imports, a Canadian-based business that connects wine lovers and restaurants to underrepresented, small-batch wineries from around the world. Jen is a solo entrepreneur with a deep passion for wine and global cultureâbut like many of you, sheâs finding herself overwhelmed, under-supported, and struggling to scale.
In this coaching session, we dig into one of the biggest roadblocks facing so many product-based business owners: becoming the bottleneck in your own success. Jen is juggling everythingâsales, operations, fulfillment, and supplier relationshipsâand itâs slowing her down. We explore how to build a plan around her highest-value customers, implement simple systems, and eventually get her out of the day-to-day weeds so she can stay front-facing and focused on growth.
If youâve ever thought, âIâm the problem,â youâre not alone. But hereâs the truth: youâre also the solution. This episode will help you shift from scattered to strategic, so you can start selling smarter, not harder.
Resources:
Check out Jenâs wine collections and learn more about her story here.Follow Corkscrew Imports on Instagram by clicking here.Want to stand out from the competition? Join my FREE masterclass and learn my Stand Out Method that will help make your products irresistible!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Hey hey, Product Bosses! Have you ever launched something, sent out an email, or posted on social and felt like it just didnât land the way you expected? In this honest and heartfelt episode, Iâm taking you behind the scenes of a real-time business decision I madeâand how I turned what couldâve felt like a setback into a powerful learning moment.
As I continue to evolve The Product Boss, Iâve been in the process of reimagining programs, reworking messaging, and reshaping how I show up for this community. That means testing, iterating, and sometimesâletting go of ideas that just didnât resonate. But instead of seeing that as a failure, I now see it as a valuable signal. Because in business, thereâs no such thing as wasted effortâevery action is feedback, and every result is a chance to refine your strategy and grow stronger.
If youâve ever launched, posted, pitched, or promoted something and felt disappointed by the outcome, this episode is for you. Youâll walk away with a new mindset and practical tools to turn your business challenges into powerful growth opportunities.
Resources:
Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Hey hey, Product Bosses! In this weekâs coaching session, I sit down with Ashley Terrell, founder of the childrenâs pajama brand Saints & Ivy, whoâs navigating the early stages of her product launch. Like many of you, Ashley launched a beautiful product with heart and purposeâbut found herself stuck when sales didnât follow. She came to me with questions like: âWhy isnât anyone buying?â and âWhat should I post on social media?â
Together, we uncover that this isnât a product or price problemâitâs an awareness problem. So many small businesses struggle with this exact hurdle. Ashley and I work through a visibility strategy, starting with defining her ideal customer and then using the ABCs of content (Attract, Bond, Convert) to build a rhythm for her brand on social media. Itâs not about posting more, itâs about posting with purpose.
Ashleyâs mission to bring culturally inclusive, representation-rich pajamas to the market is powerfulâand what she needed most was for people to see it. In this episode, I help her connect the dots between product, brand voice, and customer identity. If you're building a business rooted in heart and impact, this episode will give you the roadmap to get visible, build connection, and ultimately boost sales.
Resources:
Learn more about Ashleyâs line of sleepwear here.Follow Saints and Ivy on Instagram by clicking here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Welcome back Product Bosses! Letâs talk about something every business owner dreads but few know how to fix: unpredictable sales. One day you're making money, the next you're refreshing your shop wondering where everyone went. In this episode, Iâm walking you through the real reason your sales feel scatteredâand the one mindset shift that could stabilize your entire business.
This isnât about hacks or hustling harder. Itâs about understanding how your current strategy (or lack of one) is creating a shaky foundationâand what it looks like to rebuild with consistency in mind. Iâll share what Iâve seen behind the scenes with clients who have turned sporadic sales into repeatable results, plus the mental block that might be keeping you from doing the same.
If you're stuck in a cycle of second-guessing and reacting, this episode is your chance to get ahead of the curve. Letâs stop chasing sales and start building something sustainable, strategic, and profitableâon your terms.
Resources:
Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Hey hey, Product Bosses! If youâve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. Iâm joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets, sheâs now ready to create more steady income through online and wholesale channelsâbut isnât sure where to start.
Together, we dive into her lineup and simplify the path forward. I coach Caley through the power of narrowing down to her five âheroâ products and cutting out the distractions. We also shift her messaging from confusing product features like âsoap-freeâ to customer-centered hooks like âbetter than soap.â These small but mighty changes create clarity, elevate her brand, and make buying easy for her audience.
If your business feels like a digital department store or if your messaging isn't landing with customers, tune in. This episode is packed with actionable advice to help you clean up your product offerings, elevate your marketing, and finally experience consistent sales.
Resources:
Learn more about Caley-Bethâs products here.Follow Caley-Beth on Instagram by clicking here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Welcome back Product Bosses! Does your business feel like a roller coaster rideâone month you're making great sales and the next you're wondering what went wrong? Youâre not alone, and in this episode, Iâm here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth.
Iâm breaking down the five most common reasons why your product-based business may be feeling stuck: from selling too many products (and none of them clearly), to a brand that isnât connecting emotionally with your audience, to marketing that feels random instead of repeatable. We also talk about the importance of a website thatâs actually built to convert, and why doing all the things yourself might be holding your business back more than helping it.
If you're done with the up-and-down hustle and ready to build a business that grows sustainablyâwith a real plan behind itâthis episode is your roadmap. Letâs dive into whatâs really going on under the hood of your business, fix whatâs broken, and get your sales engine running smoothly again.
Resources:
Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Donât forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you havenât already! Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
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Hey hey, Product Bosses! Weâre pressing play again on one of our most impactful coaching sessionsâbecause the strategies we uncovered here are truly timeless.
Do you ever feel like youâre offering so many products but arenât sure whatâs really sticking? Youâre not alone. In this coaching session, I sit down with Ashleigh, the founder of Teal Meal, a brand creating eco-friendly, non-toxic baby products like silicone sippy cups, bowls, and utensils. Ashleigh came into this session feeling overwhelmed by her wide product range and low monthly salesâand she was ready for clarity and focus.
Together, we dig into why leaning into your best sellers is the fastest way to simplify your business and grow your revenue. I walk Ashleigh through how to identify her ideal customerâhint: itâs the first-time mom who wants clean, safe, and beautifully designed productsâand how to speak directly to her through clear, benefit-focused messaging.
If youâve ever felt unsure of how to convert social media traction into real sales or wondered if youâre spreading yourself too thin, this episode will feel like the reset you didnât know you needed. Sometimes going back to your best sellers is exactly how you move forward.
Resources:
Learn more about Teal Meal here.Follow Ashleigh and Teal Meal on Instagram by clicking here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:
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Welcome back Product Bosses! Are you hearing all the chatter about tariffs and wondering what it means for your small business? In this episode, Iâm diving deep into the proposed Trump tariffs and how they might impact physical product-based businessesâespecially those that rely on importing materials or finished goods. But before you panic, let me be clear: this isnât a fear-based conversation. Itâs a proactive one.
Iâm sharing what Iâve learned after 20+ years in this industry and walking you through how to create a plan to get through this. Weâll talk about the opportunity to pivot, why nimble businesses like yours actually have the edge, and how this could be the moment that levels the playing field between small brands and mass-market giants. Youâll also hear ideas for shifting your supply chain, rethinking pricing, and using this moment to tell a stronger brand story that resonates with your customers.
If youâve been feeling shaken by the headlines, this episode is your reminder that you are resilient, resourceful, and ready. This is your time to pivot with purposeâand Iâm right here with you every step of the way.
Resources:
Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Donât forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you havenât already! Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:
Instacart
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Gloci
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Hey hey, Product Bosses! In this episode, Iâm coaching Asli Wade of Boutique Butterluâone of my incredible Inner Circle Masterminders. Asli is an Etsy veteran who built a nearly million-dollar business selling personalized picture frames and custom gifts. But after Etsyâs algorithm shifted and her sales started slowing, she found herself wondering: Should I start selling on Amazon?
As we explored that together, it became clear that what Asli really needed wasnât just another platformâit was direction, clarity, and a reconnection to the joy in her business. During our session, we talked about how getting face-to-face with customers at a recent in-person market gave her powerful feedback on what people actually want. We looked at how she can use that feedback to evolve her brand and find better-fit markets for her new, joy-filled designs.
This episode is for all my multi-passionate creatives who are asking, âWhere do I go from here?â If you're in the messy middleâbetween what used to work and whatâs nextâyouâre going to love this one. Letâs shift from burnout to alignment, from guessing to growing⊠all with more joy.
Resources:
Learn more about Boutique Butterlu here.Follow Asli Wade on Instagram by clicking here.Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word âwholesaleâ on Instagram and Iâll send you the link.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
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Gloci
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Are you building your product-based business around what you wantâor what your customers truly need? In this episode, I uncover one of the most common mistakes entrepreneurs make: creating products and marketing strategies without truly understanding the customer on a deeper level. If your sales feel slow, your messaging isnât landing, or youâre feeling stuck in what to make next, this episode might just be your turning point.
Iâll walk you through a powerful shift: from product-centered to customer-centered thinking. From vague customer avatars to assumptions about who your buyer is, weâre breaking those patterns and diving into what really mattersâyour customer's needs, wants, desires, and even their secret âmmmâ moments. Whether youâre selling candles, cookies, or skin cream, this episode helps you think like your customer and build a brand they canât stop talking about.
Plus, Iâll share my 3-part Customer-Centered Blueprintâinsight (not assumption), product development with the customer in mind, and marketing that mirrors back what your customers truly care about. Youâll also get real-life examples, mindset shifts, and action steps to start applying this TODAY. Ready to make your marketing easier and your business grow faster? Letâs get to work!
Resources:
Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Donât forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you havenât already!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you donât know what to say, or you feel too busy, or you just donât want to be the face of your brand, no worries â because weâve got you covered with a yearâs worth of consistent content thatâs sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:
Website: theproductboss.comInstagram: @theproductbossï»żMentioned in this Episode:
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Instacart
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Gloci
Use Code JACQUELINESNYDER to get 15% OFF your order!
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